Davide Baldo

In collaboration with academic partners and building on insights gleaned from decades of research within cognitive sciences and neuroscience, Ipsos has developed the Ipsos Emotion Framework. This innovative framework is designed to capture emotional responses across diverse cultures and languages. The framework is built around three essential dimensions: Valence, showing whether an emotional response is positive or negative. Arousal, defining the intensity of an emotional response.

Misinformation is a global issue that threatens public health, democracy, and social cohesion. It doesn’t just spread outright lies; it often involves distorted truths and biased narratives that subtly shape public opinion. This can reinforce existing biases, reduce trust in institutions, and influence decision-making. Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.

Misinformation is a global issue that threatens public health, democracy, and social cohesion. It doesn’t just spread outright lies; it often involves distorted truths and biased narratives that subtly shape public opinion. This can reinforce existing biases, reduce trust in institutions, and influence decision-making. Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.