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David Adeleke on Muck Rack

David Adeleke

Abuja, Africa, Emea, Nigeria
As seen in: LinkedIn, Medium, Business Insider, Al Jazeera English, Substack, The Guardian (Nigeria), On Substack, Pulse Nigeria, The Nation (Nigeria), Modern Ghana and
Covers:  Media, business, tech, and the creative economy in Africa.
Saved. Building @Communique_HQ. Obsessing over excellence.
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David Adeleke’s Journalist Portfolio

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Jumia wants to be the "Amazon of Africa." But it can't find the customers

Jumia wants to be the "Amazon of Africa." But it can't find the customers

Rest of World — For a subset of Nigerians, shopping on Jumia offers convenience more than anything else. In populous cities like Lagos and Abuja, where traffic can be too heavy or going to the market to buy household items can be an all-day affair, the ability to order something on Monday and receive it by Wednesday is as good as magic.
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Analysis: The 'satchetisation' of Africa's largest economy

Analysis: The 'satchetisation' of Africa's largest economy

Al Jazeera English — In February 2019, Eat'n'Go, the Nigerian franchisee of popular pizza maker Domino's, introduced a miniature version of the pizza boxes the market was familiar with, for 550 naira ($1.50). Smaller in size and far cheaper than the medium-sized pizza which costs N3,900 ($9), this new version was designed to be affordable for everyone.
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Stories, Culture, And Talent Are Nigeria's Biggest Assets

Stories, Culture, And Talent Are Nigeria's Biggest Assets

The Guardian (Nigeria) — Exploring the commercial value of Nollywood, Afrobeats, and Nigeria's technology ecosystem to the world. We often think and speak of things Nigeria can export in tangible terms. We talk about oil; we talk about rice; we talk about wheat and other agricultural products. Sometimes, we talk about intangible things, but perhaps not often enough.
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Communiqué 16: How to think about Africa's creator economy

Communiqué 16: How to think about Africa's creator economy

Substack — The creator economy is worth over $100 billion and growing fast. But Africa seems to be an afterthought in the conversations that shape it.
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Communiqué 15: How Zikoko taps into youth culture to build a media business

Communiqué 15: How Zikoko taps into youth culture to build a media business

Substack — The story of Zikoko’s evolution into one of Nigeria’s most important cultural publications.
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The future of technology rests on the likes of 11-year-old Nigerian programmer, Joshua Agboola

The future of technology rests on the likes of 11-year-old Nigerian programmer, Joshua Agboola

Ventures Africa — What do you ask an 11-year-old tech prodigy? What kinds of things do you talk about? He probably knows more about technology and software than you do. (In this case, he definitely does.) How do you begin the conversation? These were the questions I had to answer before speaking with Joshua Agboola (and his dad) for this interview.
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Communiqué 33: The product-thinking journalist

Communiqué 33: The product-thinking journalist

Substack — The new realities of the news business and content ecosystem require more journalists to apply product thinking to their work.
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What makes South Africa attractive to streaming giants?

What makes South Africa attractive to streaming giants?

Substack — Netflix, Amazon, Spotify, and Disney+ all chose South Africa to launch in Africa. Why?
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Communiqué 30: Journalism in the creator economy

Communiqué 30: Journalism in the creator economy

Substack — Realising that journalists are creators changes how we think about the news business.
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