The release of Star Wars: The Force Awakens, the first installment of Disney’s open-ended resurrection of the fantasy series, prompted the National Air and Space Museum to dedicate its Imax theater to the movie for an entire month. If you think that’s an unusual display of affection toward Star Wars, though, you’re wrong. Unbeknown to many, DC is actually a Star Wars shrine, perhaps more in love with the George Lucas mega-franchise than Philadelphia is with Rocky.
According to author and digital marketing expert Jay Baer, the key to business success is word-of-mouth communication. Toward the beginning of his Oct. 10 General Session, Baer unpacked the marketing formula for the Cheesecake Factory. Despite spending five times less on advertising than competitors, the chain maintains its status as an institution in American dining. How? The portion sizes are enormous, the menus are 5,490 words long, and the restaurant offers 43 different types of cheesecake.
“I’m going to talk about re-imagining the role of the PR professional in helping companies and organizations deliver that knockout customer experience,” said Jay Baer, discussing his Oct. 10 keynote at the PRSA 2017 International Conference. Baer, a digital marketing expert and author of the book “Turn Your Customers Into Volunteer Marketers,” talked about a variety of topics including social media influencers, podcasting and why the Cheesecake Factory’s brand is so strong.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".