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Articles by Deborah Corn
Are Your Customers Getting the Wrong Message?
A few weeks ago, I received an email from Zoom informing me that Zoom Scheduler was becoming a paid service. Don’t panic, as I did. This story has a happy ending and a reality check. So back to the email. My immediate reaction was, I am not paying one more cent let alone $5.99 per month, for the ability to schedule meetings on a meeting platform. They have LOST their minds. So I started investigating. And the more I looked into it, the more frustrated I became.
Are Your Customers Getting the Wrong Message?
A few weeks ago, I received an email from Zoom informing me that Zoom Scheduler was becoming a paid service. Don't panic, as I did; this story has a happy ending and a reality check. So back to the email. My immediate reaction was, I am not paying one more cent let alone $5.99 per month, for the ability to schedule meetings on a meeting platform. They have LOST their minds. So I started investigating. And the more I looked into it, the more frustrated I became.
The Print Process Roadmap
Continue to your page in 15 seconds or skip this ad. Great print doesn't happen by accident. It starts with a clear vision, thoughtful planning, and collaboration long before a job reaches the press.
What are the four hidden layers of the print marketing iceberg?
Meta, formerly Facebook, just gave printers a reason to talk with customers about digital marketing instead of printing, and a print marketing iceberg chart is a perfect delivery device. In a recent announcement, they alerted customers to new Digital Services Taxes on ads based on the countries where they are served. And most importantly, advertisers won’t know the additional costs until after their campaign is over, and they get the bill.
Three Trends From 65 PRINTING United Expo Exhibitor Interviews
Before PRINTING United Expo opened its doors, I spoke with 65 exhibitors. They shared what they are bringing to the show and where they believe printers can grow and improve their processes. You can watch all the LinkedIn Live Preview Week and Preview Pop-Up replays here: https://www.youtube.com/@PrintMediaCentr During the interviews, three trends kept surfacing: Explore, Expand, Enable. Whether you are attending the show or watching from home, here is some intel to ponder and share with your team.
Are Rising Costs Reshaping the Print Industry?
Rising costs aren’t just affecting paper prices. They’re changing customer expectations, pricing strategies, purchasing decisions, and the way print businesses plan for the future.
Are Rising Costs Reshaping the Print Industry?
Continue to your page in 15 seconds or skip this ad. Rising costs aren't just affecting paper prices. They're changing customer expectations, pricing strategies, purchasing decisions, and the way print businesses plan for the future.
How a Little Box Can Make a Big Impact on Your Printing Business
Driving around your neighborhood, you may have noticed small book-sharing boxes popping up in front of homes, schools, parks, churches, and businesses. They have a name: Little Free Libraries. I spotted a brand-new one in my neighborhood this weekend, but it wasn't the first one I've seen. In fact, they seem to be appearing everywhere. Then I came across a video from the Tree Street Little Library that captured the magic they can bring.
Girls Who Print Industry Insights Report Reveals What Women Across the Global Print and Graphic Communications Industry Are Saying About Careers, Technology, Leadership, and Opportunity
The insights in this report are based on 210 responses to the Girls Who Print Survey and reinforced by themes identified in 242 applications submitted to the Girls Who Print Mentorship Program. Together, these initiatives provide a broad view of the opportunities, challenges, and priorities shaping the careers of women in print and graphic communications. The results reveal an industry evolving in both expected and unexpected ways.
Making Space for Neurodiversity in the Workplace
Deborah Corn, host of Podcasts from The Printerverse, welcomes Jeff Gibbard and Sarah Ohanesian, co-founders of Super Productive, for a conversation about how different brains show up at work, and what that means for teams and performance.
Making Space for Neurodiversity in the Workplace
Continue to your page in 15 seconds or skip this ad. Deborah Corn, host of Podcasts from The Printerverse, welcomes Jeff Gibbard and Sarah Ohanesian, co-founders of Super Productive, for a conversation about how different brains show up at work, and what that means for teams and performance.
Collaboration transforms print service providers into creative hubs
This article first appeared in the July 2026 issue of Australian Printer Customer collaboration has the potential to transform how printers position themselves, opening the door to becoming creative hubs for ideas, partners, and execution. Printers are surrounded by customer relationships that are far more complex than a job ticket suggests. Customers bring business goals, timelines, budgets, internal constraints, creative ideas, and outside partners into every engagement.
Your Next Print Customer is Already on the Calendar
Sometimes the best marketing ideas are the simplest. Case in point: A World Cup tie-in from Tesco, a supermarket chain in the UK. By transforming iceberg lettuce into a soccer ball during one of the biggest sporting moments of the year, an ordinary grocery item became a social media sensation. That’s the power of timely creativity. You get noticed by the audience already paying attention, and if it’s fun, the connection between the trend and the creative execution is memorable.
PrinterChat: Why Printers Join and Leave Printing Associations
Continue to your page in 15 seconds or skip this ad. This episode from the PrinterChat series playing on Podcasts from The Printerverse, co-hosted by Deborah Corn, Jamie McLennan, GM of Innvoke, and Will Crabtree, Owner of Tampa Printer and Sign Parrot, gets into a topic printers have strong opinions about, and don’t always agree on.
Your Website Is a Career Destination
Candidates are not coming in cold. Research from Indeed Hiring Lab (2024) shows that job seekers routinely research companies before applying, including visiting company websites and reviewing content about workplace experience. According to Glassdoor (2024), 86% of job seekers read company reviews and ratings before making a decision. And what they see, or do not see on your website, shapes that decision. That decision is not based on services. It’s based on whether they can see themselves there.
How people respond to change: AI and print through the five stages of grief
AI and print are beginning to explore a new working relationship. Artificial Intelligence may not be flooding production floors yet, but it is reshaping how art is created before print ever enters the picture. New technology brings new challenges, especially when tools can generate artwork and files that appear ready for production. The five stages of grief is a framework for understanding how people respond to change.
Your Website Is a Career Destination
Continue to your page in 15 seconds or skip this ad. Candidates are not coming in cold. Research from Indeed Hiring Lab (2024) shows that job seekers routinely research companies before applying, including visiting company websites and reviewing content about workplace experience. According to Glassdoor (2024), 86% of job seekers read company reviews and ratings before making a decision. And what they see, or do not see on your website, shapes that decision. That decision is not based on services.
UKvUSA: The Curious Case of Co-opetition — Part 2
Continue to your page in 15 seconds or skip this ad. This episode from the UKvUSA series playing on Podcasts from The Printerverse, hosted by Deborah Corn and Matthew Parker, is part 2 of a conversation exploring how printers can grow through collaboration… this time by working with other print businesses. You’ll hear how “coopetition” works, what it actually looks like in practice, and how to approach partnerships with other printers without putting your customer relationships at risk.
Three Ways to Make Print an Easy Yes
In the previous posts in this series, I focused on creating clarity around what print is, sharing the inside story of a print business and what it’s like to work there, bringing capabilities to life within a space, and taking print into the real world to invite participation. That work creates interest. Now comes the moment that matters most. Is there a clear next step to work with you, or work for you? 1. Create a Clear Path Interest does not automatically turn into action.
UKvUSA: Driving B2B Needs-Based Collaboration — Part 1
This episode from the UKvUSA series playing on Podcasts from The Printerverse, hosted by Deborah Corn and Matthew Parker, challenges how printers think about collaboration, and where the real opportunities are hiding in plain sight. The conversation digs into needs-based collaboration, connecting businesses that serve the same customer at different moments, and using print to drive engagement, traffic, sales, and loyalty.
Making It With Print: Picking a Side for Printers
Continue to your page in 15 seconds or skip this ad. Technology is moving faster than print has ever experienced, and the rules are changing in real time. In this episode of Making It With Print, co-hosts Deborah Corn, David Drucker of High Resolution Printing and Packaging, and Noel Tocci of Tocci Made bring their combined perspectives from print production, print buying, and brokerage to the table.
Create a Printed Trailer for Your Print Business
IN A WORLD… where people decide what matters in seconds… a great movie trailer can stop them, pull them in, and make them want more. It does not give away the plot or the twists and turns. It creates curiosity. Excitement. A desire to see the story unfold. What makes a movie trailer work is not only what it shows, but what it makes you want to do next... buy a ticket and take the ride.
Making Space for Neurodiversity in the Workplace
[INTRODUCTION] [0:00:04] DC: It takes the right skills and the right innovation to design and manage meaningful print marketing solutions. Welcome to Podcasts From the Printerverse, where we explore all facets of print and marketing that create stellar communications and sales opportunities for business success. I’m your host, Deborah Corn, the Intergalactic Ambassador to the Printerverse. Thanks for tuning in. Listen long and prosper. Hey everybody, welcome to Podcasts From the Printerverse.
UKvUSA: The Curious Case of Co-opetition
[INTRODUCTION] [0:00:02] DC: Print Buying UKvUSA is a series dedicated to helping printers create stronger, more meaningful and more profitable relationships with print customers on both sides of the pond. I’m Deborah Corn, Founder of Project Peacock and Principal at Print Media Centr. [0:00:21] MP: And I’m Matthew Parker, the champion of print at profitableprintrelationships.com. [0:00:26] DC: We may not always agree, but that’s when it gets interesting.
Leadership, Sales, and Collaboration with Larry Vaughn
Continue to your page in 15 seconds or skip this ad. Larry Vaughn, mentor, speaker, author of Business Cards and Shoe Leather, and host of The Larry Vaughn Show, joins Deborah Corn to discuss his podcast, people-first leadership, the power of collaboration over competition, and how to persevere in the face of personal challenges.
Deborah Corn, Author at Wide-format Impressions
If your environment isn’t making an impression, it’s still leaving one. Take control of the narrative before it defines you.
If You Can Print It, Why Aren’t You Living It?
Most print companies can produce incredible work. You just wouldn’t know it from walking into many of their buildings. When people enter your print business, they step into your world. They see the entryway, the lobby, the walls, the hallways, the production and employee areas, the breakroom, and yes, even the bathrooms. And too often, what they see is drab and outdated. It does not reflect what your company ‘claims’ it can produce.
Making It With Print: Picking a Side for Printers
[INTRODUCTION] [0:00:02] NC: Does your printing need some passion? [0:00:05] DD: Your design some dynamic dimension? [0:00:08] DC: Are you stuck in a CMYK rut? [0:00:11] DD: I’m David Drucker, founder and CEO of highresolution printing and packaging. [0:00:16] NT: I’m Noel Tocci, founder of Tocci Made Bespoke Print Consulting. [0:00:20] DC: And I’m Deborah Corn, the Intergalactic Ambassador to the Printerverse.
Leading Industry Coverage with Ashley Roberts, Printing Impressions
[INTRODUCTION] [0:00:04] DC: It takes the right skills and the right innovation to design and manage meaningful print marketing solutions. Welcome to Podcasts From the Printerverse, where we explore all facets of print and marketing that create stellar communications and sales opportunities for business success. I’m your host, Deborah Corn, the Intergalactic Ambassador to the Printerverse. Thanks for tuning in. Listen long and prosper. [INTERVIEW] [0:00:33] DC: Hey, everybody.
Time Management Tips in 20: Assigning Time and Value to Tasks
[INTRODUCTION] [0:00:06] DC: Time is one thing we can’t make more of, but we can make more of what we do with it. Welcome to Time Management Tips in 20, where productivity expert Sarah Ohanesian, Founder of SO Productive, helps you take back your day one smart habit at a time. In each episode, Sarah shares practical, proven strategies to help you prioritize what matters. Get out of overwhelm and get more done without working more hours.
PrinterChat: Why Printers Join and Leave Printing Associations
[INTRODUCTION] [0:00:02] DC: This is the true story of two printers who agreed to podcast with me and have their opinions recorded. Listen to what happens when printers stop being polite and start getting real. [0:00:13] JM: Hi, this is Jamie McLennan. [0:00:15] WC: And this is William Crabtree. [0:00:16] DC: And I’m your host, Deborah Corn. Welcome to The PrinterChat podcast. [EPISODE] [0:00:26] DC: Hey everybody, welcome to Podcasts From the Printerverse.
Risk to Relevance with Sarah Smith, Dynamic Print
Continue to your page in 15 seconds or skip this ad. Sarah Smith, owner of Dynamic Print, joins Deborah Corn for a candid conversation about reinvention, risk, and the long game of business growth. After years in a successful paper sales career, Sarah made a bold decision: she sold her home and bought a print company. What followed was a deliberate shift away from commodity work and toward specialized, high-value products that reward expertise, craftsmanship, and relationships.
Your Business Story Has a Second Job
Most print businesses already tell strong stories. Testimonials highlight successful launches. Case studies walk through complex rollouts. Project features show the finished piece and the satisfied client. Those stories build trust and prove the business delivers what it promises. That’s the first job of your business story. There’s another version of those stories worth telling. The inside story, the one that shows what actually happens in the shop. Here’s what that looks like.
Leadership, Sales, and Collaboration with Larry Vaughn
[INTRODUCTION] [0:00:04] DC: It takes the right skills and the right innovation to design and manage meaningful print marketing solutions. Welcome to Podcasts From the Printerverse, where we explore all facets of print and marketing that create stellar communications and sales opportunities for business success. I’m your host, Deborah Corn, the Intergalactic Ambassador to the Printerverse. Thanks for tuning in. Listen long and prosper. [INTERVIEW] [0:00:33] DC: Hey, everybody.
Specialization, Risk, and Relevance with Sarah Smith, Dynamic Print
EPISODE [INTRODUCTION] [0:00:04] DC: It takes the right skills and the right innovation to design and manage meaningful print marketing solutions. Welcome to Podcasts From the Printerverse, where we explore all facets of print and marketing that create stellar communications and sales opportunities for business success. I’m your host, Deborah Corn, the Intergalactic Ambassador to the Printerverse. Thanks for tuning in. Listen long and prosper.
Moving Into Obsession with Tobias Degsell
Continue to your page in 15 seconds or skip this ad. Tobias Degsell, founder of Combiner and former curator at the Nobel Prize Museum, challenges one of business’s most overused words, passion, and replaces it with something far more powerful: obsession.
UKvUSA: Driving B2B Needs-Based Collaboration
[INTRODUCTION] [0:00:02] DC: Print Buying UKvUSA is a series dedicated to helping printers create stronger, more meaningful, and more profitable relationships with print customers on both sides of the pond. I’m Deborah Corn, founder of Project Peacock and Principal at Print Media Centr. [0:00:20] MP: And I’m Matthew Parker, the Champion of Print at profitableprintrelationships.com. [0:00:26] DC: We may not always agree, but that’s when it gets interesting.
Time Management Tips in 20: How to Keep Projects on Time
[INTRODUCTION] [0:00:06] DC: Time is one thing we can’t make more of, but we can make more of what we do with it. Welcome to Time Management Tips in 20, where productivity expert Sarah Ohanesian, Founder of SO Productive, helps you take back your day one smart habit at a time. In each episode, Sarah shares practical, proven strategies to help you prioritize what matters. Get out of overwhelm and get more done without working more hours.
Cultivating Captivating Careers: Clarity Creates Opportunity
Continue to your page in 15 seconds or skip this ad. So, quick vibe check. If your shop has zero rizz, feels NPC-coded, and your job postings read like homework, you’re probably already cooked. The people you’re trying to attract want main-character energy, not “submit your résumé” energy. They’re looking for technology that actually does something, skills that level them up, and a workplace that understands how the world works today.
Moving into Obsession with Tobias Degsell, Combiner
[INTRODUCTION] [0:00:05] DC: It takes the right skills and the right innovation to design and manage meaningful print marketing solutions. Welcome to Podcasts From the Printerverse, where we explore all facets of print and marketing that create stellar communications and sales opportunities for business success. I’m your host, Deborah Corn, the Intergalactic Ambassador to the Printerverse. Thanks for tuning in. Listen long and prosper. [INTERVIEW] [0:00:31] DC: Hey, everybody.
Escaping the 70-hour Prison with Shawn Borga
[INTRODUCTION] [0:00:04] DC: It takes the right skills and the right innovation to design and manage meaningful print marketing solutions. Welcome to Podcasts From the Printerverse, where we explore all facets of print and marketing that create stellar communications and sales opportunities for business success. I’m your host, Deborah Corn, the Intergalactic Ambassador to the Printerverse. Thanks for tuning in. Listen long and prosper. [EPISODE] [0:00:31] DC: Hey, everybody.
UKvUSA: A Print Seller’s Guide to AI
In this episode of UKvUSA, Deborah Corn and Matthew Parker discuss how AI can help print sellers simplify sales tasks, create stronger outreach, and stay competitive, as Matthew explains why AI is becoming a core business skill and how his new Print Seller’s Guide to AI supports real-world prospecting, messaging, and sales planning. Why AI now matters as a core skill in print sales and daily workflows. Using AI to draft sales plans, outreach ideas, and early-stage content.
AI-driven Online Shopping Needs Print
[INTRODUCTION] [0:00:03] DC: This is the true story of two printers who agreed to podcast with me and have their opinions recorded. Listen to what happens when printers stop being polite and start getting real. [0:00:13] JM: Hi, this is Jamie McLennan. [0:00:14] WC: And this is William Crabtree. [0:00:16] DC: And I’m your host, Deborah Corn. Welcome to the PrinterChat Podcast. [EPISODE] [0:00:26] DC: Hey, everybody. Welcome to Podcasts From the Printerverse.
UKvUSA: Selling Yourself to Print Buyers
[INTRODUCTION] [0:00:02] DC: Print Buying UKvUSA is a series dedicated to helping printers create stronger, more meaningful, and more profitable relationships with print customers on both sides of the pond. I’m Deborah Corn, Founder of Project Peacock and Principal at Print Media Centr. [0:00:21] MP: And I’m Matthew Parker, the Champion of Print at profitableprintrelationships.com. [0:00:26] DC: We may not always agree, but that’s when it gets interesting.
PrinterChat and PrintFM go to PRINTING United
[INTRODUCTION] [0:00:02] DC: This is the true story of two printers who agreed to podcast with me and have their opinions recorded. Listen to what happens when printers stop being polite and start getting real. [0:00:13] JM: Hi, this is Jamie McLennan. [0:00:14] WC: And this is William Crabtree. [0:00:16] DC: And I’m your host, Deborah Corn. Welcome to the PrinterChat Podcast. [EPISODE] [0:00:25] DC: Hey, everybody. It’s Deborah Corn, your Intergalactic Ambassador to the printerverse.
Making It With Print: Preserving the Craft
[INTRODUCTION] [0:00:02] DD: Does your printing need some passion? [0:00:04] NT: Your design, some dynamic dimension? [0:00:08] DC: Are you stuck in a CMYK rut? [0:00:10] DD: I’m David Drucker, Founder and CEO of highresolution printing and packaging. [0:00:16] NT: I’m Noel Tocci, Founder of Tocci Made Bespoke Print Consulting. [0:00:20] DC: And I’m Deborah Corn, the Intergalactic Ambassador to the Printerverse.
Design That Rocks with Frontman Craig Bower
[INTRODUCTION] [0:00:05] DC: It takes the right skills and the right innovation to design and manage meaningful print marketing solutions. Welcome to Podcasts From the Printerverse, where we explore all facets of print and marketing that create stellar communications and sales opportunities for business success. I’m your host, Deborah Corn, the Intergalactic Ambassador to the Printerverse. Thanks for tuning in. Listen long and prosper.
Powering Creativity Through Technology with Betsy Davis, Sandy Alexander
[EPISODE] [0:00:01] DC: Dave Baldaro, the Marketing Operations Manager and Chief Product Advocate at XMPie, which is a leading provider of software for cross-media variable data and one-to-one marketing. I wanted to get you on this recording because I had an amazing conversation with Betsy from Sandy Alexander, where she spoke about how, essentially, XMPie has been one of the tools that has really pushed their success with creating meaningful messaging and marketing for their customers.
Leading with Legacy and Vision, Emilee Christianson, CEO and Shayne Terry, COO, Trekk
[INTRODUCTION] [0:00:05] DC: It takes the right skills and the right innovation to design and manage meaningful print marketing solutions. Welcome to Podcasts From the Printerverse, where we explore all facets of print and marketing that create stellar communications and sales opportunities for business success. I’m your host, Deborah Corn, the Intergalactic Ambassador to the Printerverse. Thanks for tuning in. Listen long and prosper.
PrinterChat: Printing In a Box with Will The Software Developer
[INTRODUCTION] [0:00:03] DC: This is the true story of two printers who agreed to podcast with me and have their opinions recorded. Listen to what happens when printers stop being polite and start getting real. [0:00:13] JM: Hi, this is Jamie McLennan. [0:00:15] WC: And this is William Crabtree. [0:00:16] DC: And I’m your host, Deborah Corn. Welcome to the PrinterChat podcast. [INTERVIEW] [0:00:26] DC: Hey, everybody. Welcome to Podcasts From The Printerverse.
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