Getting Personal. Â How much is too much. Henneke Duistermaat wrote a great guest post on ProBloggerÂ this week about 11 Reasons Your Blog in on a Road to Nowhere. Talking Heads reference aside (if you aren’t sure what I’m talking about, watch this YouTube video of the Talking Heads Road to Nowhere), what struck me about this article was Mistake 8: You’re Hiding Yourself. Duistermaat states a key point in unsuccessful blogs is being invisible. The key to a successful blog is personalization.
Need a place to shower at the Las Vegas Airport before your flight home? Do you know where the only public showers are at the McCarran International Airport? Long night at the casino? Hit the clubs a little too hard? Just want to freshen up before your flight in between meetings? You don’t have to get a day room because you can wash up at the airport. There are only two places at McCarran International Airport where you can take a shower: The Centurion Lounge and The CLUB.
A friend, Emma, sent me this text, “do you know what happens if you skip a connecting flight?”EmmaÂ was at the San Diego Airport waiting for her connecting flight into Los Angeles and then onto Sydney, Australia. The flight was delayed and she wanted to drive up to LAX instead of waitingÂ for the San Diego flight toÂ enjoyÂ the lounge at the Los Angeles airport before her flight. But if she had, Emma’s entire ticket would have been cancelled.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".