The scene: A dhaba on a dusty highway somewhere in Rajasthan. A brightly painted truck pulls up to join the many others parked there, and the driver and cleaner clamber out. Even as they enter the dhaba, two other men head to the truck, open the fuel tank, and check the fuel level using a dipstick. Their job is to check that no fuel has been siphoned off en route.
It was a light day at work for Abha Agarwal—a rarity for her—in June last year. The 35-year-old had just closed a large, complicated transaction at Avendus Capital, where she works as director, financial advisory, and was contemplating a short break—another rarity. But her pleasant reverie was soon broken by her boss Gaurav Deepak, co-founder and head of Avendus’s flagship financial advisory business and international operations.
Fearing low grades in his chemistry exam, a young Saket Modi had broken into his school’s computer to steal a test paper. Now he is 23 years old and continues to hack for a living, but to protect companies from security breaches. In 2012, he co-founded cyber security firm Lucideus Tech Pvt. Ltd that does ethical hacking for some of the leading banking and financial services firms, technology companies and even the Indian government.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".