Theresa Riley takes a look at the pitfalls to avoid when it comes to social media. Love it or hate it, there’s no escaping it: we live in a world where social media exists all around us and it’s very much here to stay. From Facebook fanatics to super Snapchatters, with a dash of Twitter and Instagram thrown in for good measure, if you haven’t already embraced social media as part of your business marketing, you’d better get to it!
Maya Angelou, who died last week at the age of 86, spoke with Bill on several occasions over the course of her life, but his first interview with her was filmed in 1973 in her cottage in Berkeley, California. At the time, Angelou, 45, was already an accomplished singer, dancer, poet, author, actress, editor, songwriter and playwright. As Bill noted in his introduction, this “gifted and very human woman” had “touched more bases than Henry Aaron.
Next week, in a fortuitous bit of timing, Hulu presents a new series starring Elizabeth Moss, adapted from Margaret Atwood's classic dystopian novel The Handmaid's Tale. When they greenlit the series, producers could not have predicted the election outcome that has given many readers reason to return to books like Atwood's, Orwell's and Huxley's. In fact, both 1984 and The Handmaid's Tale have topped Amazon's best-sellers list in recent months.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".