The tech giant has been busy at work building new ad formats that don’t really look like ads. And that’s what resonates with consumers these days. A few weeks back, Google rolled out a big update to its AdSense platform, introducing native content ad formats that reflect the look-and-feel of a publisher’s website. This week, the Wall Street Journal broke that Google is launching “Stamp,” Alphabet’s own version of Snapchat Discover.
And like most coming-of-age stories, this one’s filled with conflict and compromise. Influencers are testing their limits – finding new ways to boost reach and negotiate for better compensation. Brands, on the other hand, are working to lay down ground rules. Marketers face growing pressure from higher ups to prove ROI as influencer marketing campaigns grow in scale and complexity. Influencers wrestle with an increasingly saturated landscape.
Some tech companies offer out-of-this-world perks, but they aren’t just a cool thing to brag about. These perks directly drive happiness and retention. Employees that are happy with their work benefits are four times more likely to be happy with their jobs. And most employers, (79%), say that benefits play a major role in attracting talent. But on-site gyms and free tuition don’t work for every company. And frankly, not all businesses can afford them.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".