Dennis Schaal on Muck Rack

Dennis Schaal

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  • Executive Editor and Founding Editor, Skift
Puerto Rico
As seen in: Skift, MSN, Bloomberg News, Business Insider, Fox News, USA Today, Yahoo Canada, Yahoo News, NBC News, Yahoo Finance, Yahoo Finance Canada and
Skift Founding Editor, online travel trend-vetter. Ex-USA Today columnist. Good trouble. Contrarian. Writer. Dad. Citizen of the world.
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Articles

OTAs Are Betting on Traveler Trust. But the Scramble Is On to Win the Trust of AI Agents

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By Dennis Schaal Verified
| Skift Verified
Skift Take Whether or not travelers trust AI would almost be irrelevant to OTAs if the LLMs don't trust them enough to surface their inventory for discovery. The contest is on behind-the-scenes battle to become the LLMs' OTA fave. Summarize Story Share Select a question above or ask something else As AI agents take on more of the trip-planning journey, where do OTAs fit in? Executives from Expedia and Booking.com have decided their edge is trust.
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OTAs Are Betting on Traveler Trust. But the Scramble Is On to Win the Trust of AI Agents

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By Dennis Schaal Verified
| Event Planner News
02 July 2026 | By: Dennis Schaal | Publisher: Skift Online Travel OTAs Are Betting on Traveler Trust. But the Scramble Is On to Win the Trust of AI Agents Dennis Schaal July 2nd, 2026 at 10:37 AM EDT Photo Credit: Trip.com mobile app icon is seen on an iPhone. Read more of this post ⊳ Vote this post up | Rank:22 Recent posts from Skift EPN Daily is independent and community-supported.
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Visa Steps Into Travel — and Into Competition With Its Own Card Issuers

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By Dennis Schaal Verified
| Skift Verified
Skift Take Visa just officially launch a consumer travel site that competes with the banks that pay Visa to issue their cards. That's the real story here, the structural conflict of a payment network establishing direct relationships with cardholders and entering into the banks' own travel businesses.
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