Skift Take Whether or not travelers trust AI would almost be irrelevant to OTAs if the LLMs don't trust them enough to surface their inventory for discovery. The contest is on behind-the-scenes battle to become the LLMs' OTA fave. Summarize Story Share Select a question above or ask something else As AI agents take on more of the trip-planning journey, where do OTAs fit in? Executives from Expedia and Booking.com have decided their edge is trust.