Philip Masiello
As seen in:
Practical Ecommerce,
Forbes,
Thrive Global,
Business.com,
Business News Daily,
Digital Commerce 360
Covers:
entrepreneurship, startups, business, marketing, digital marketing, consumer products, amazon marketplace, amazon selling, e-commerce, online selling, brick and mortar retail, SEO, PPC, Content, email
Doesn't Cover:
electronics, software, fashion, beauty
Entrepreneur | Digital Marketer | Brand Builder |Author Think-Engage-Thrive | Amazon Expert Seller | Founder CEO www.crunchgrowth.com
Articles by Philip Masiello
A Quick Guide to PLAs and Advertising
Quick Guide to Product Listing Ads Product listing ads are online advertisements also known as Google shopping ads. PLA ads are reachable by e-commerce websites. This type of ad is cost-per-click and can be purchased through Google AdWords. Merchants purchase product listing ads because they only pay when users click. They don’t have to pay to sign up for ad networks. Therefore, this ad network is the most popular worldwide. But, there are also various smaller ad networks available. How does it work?
A Quick Guide to Using AdWords for Advertising Your Product
Quick Guide to AdWords It is difficult for business owners to afford advertising expenses for their products and services. Google has provided a solution to this problem by offering Google AdWords. AdWords is an inexpensive way to advertise your product. However, it is recommended to do some careful planning before entering into the interface. Otherwise, you can lose thousands of dollars.
Email Marketing Conversion Killers to Avoid... Or Else
10 Email Marketing Conversion Killers E-mail marketing is one of the most cost-efficient channels of communication. Email is an effective method of driving sales. These campaigns increase conversion rates. However, people believe social media has killed email marketing. Regardless, the statistics speak for themselves. Statistics indicate that email has a $38 average return per dollar spent. If your conversion rate is low, you’re doing it wrong.
Increase Traffic to E-Commerce Websites: Paid & Free Tactics
Increase Traffic to E-Commerce Websites: Paid & Free Tactics Creating a website is the first step to the online marketing world. What comes next is even more critical to success. You need to increase traffic to your site. Then, lead them towards making a purchase. Even if you have the best e-commerce website, sustainable growth isn’t guaranteed. You need a steady flow of traffic. Therefore, acquiring visits is the first step to drive prospects through the conversion funnel.
Best Practices for Maximizing Success
How to Build a Marketing Framework Systems Needed to Track Return on Ad Spend and Build Retention Businesses are investing more marketing today than ever before. There is an overwhelming need to market a brand. With the growth of eCommerce, there are more channels of revenue. Unfortunately, some brands spend in areas that don’t have value. Avoid spending on unnecessary channels. How? Your business can build a marketing framework. Track return on ad spend and increase customer retention.
Paid Channel Advertising for Gaining New Customers
Paid Channel Advertising for Gaining New Customers Modern businesses see the value of online marketing. Organic brand representation is important. For long term growth, reinvest a portion of profits into marketing. What is organic marketing? Optimize your content for SEO purposes. Social media accounts should encourage client engagement. Product reviews and feedback improve brand reputation. Networking increases brand reach. This approach is sustainable. However, it doesn’t provide immediate results.
A Simple & Effective Step-by-Step Guide
How To Build a Simple Marketing Plan: A Step-By-Step Guide A solid plan is essential for successful marketing. Even with an excellent business plan, you need a marketing strategy. Effective marketing is necessary to reach financial targets. If you don’t have a marketing plan in place, now is the time to start. The business world is competitive. You can’t rely on the quality of your product to sell itself. You have to put in the effort to make it visible.
Will Amazon’s Brand Registry restrict marketplace sellers? | Practical Ecommerce
There are two types of Amazon sellers. Both can be successful. The first type is a reseller of other brands. This is a highly competitive type of selling with very small profit margins. The most successful long-term resellers have some type of supply chain advantage. For example, several of the larger resellers are actually manufacturers’ distributors that already have the logistics in place to buy and sell products. They also have the relationships with the manufacturers to purchase directly.
Book Excerpt: ‘Think and Engage and Thrive’ | Practical Ecommerce
Editor’s Note: Contributor Philip Masiello is a successful entrepreneur, a seasoned marketer, and an Amazon marketplace expert. His new book, Think Engage Thrive — Marketing Actions to Skyrocket Your Brand In The Digital Age, explains a three-step, continuous cycle to grow a business. “Chapter Two: Think and Engage and Thrive” appears below. In this chapter I’ll briefly go over what it means to THINK, ENGAGE, and THRIVE.
Experts See A Brighter Future For Malls, Minus Department Stores
According to research from JLL Retail, many malls are finding few challenges replacing department stores as anchors. What’s more, the new tenants generally pay much higher rent. The shopping center owner noted that, historically, rents paid by department stores have been “extremely low,” usually less than $10 per square foot. In the case of Seritage Growth Properties, Sears was leasing 266 properties, paying on average about $4.40-per-square-foot.
Can ecommerce marketplaces expand a brand? | Practical Ecommerce
It’s funny how ecommerce brands fear established online marketplaces. When I discuss with those brands selling on Amazon, Walmart.com, Sears.com or any of the hundreds of online marketplaces, I often get a look of terror. Their concerns, typically, are as follows. I will address all of those points in this post. But it boils down to this: Ecommerce brands should be on as many relevant marketplaces as possible, for the following reasons. Awareness.
My 10 Great Email Conversion Tips for Better Returns On Your Campaigns
Email marketing is a dinosaur by Internet marketing standards. In fact, some businesses feel like they can forego emails in favor of newer, more exciting avenues of reaching customers. Email marketing is improving everyday. It is a powerful tool to improve customer retention and sales. So I am providing my own email conversion tips that have proven successful over the years. This is a big mistake. Emails can still have a lot of impact on visits, sales, reviews, and ongoing patronage.
Pros and Cons of Selling On Amazon
Selling on Amazon is a necessity for e-commerce brands. But learning how to sell correctly and avoid some of the pitfalls is essential for success. If you start asking around, there's a good chance you'll find people who have made online purchases through Amazon. In fact, you'll probably have a harder time finding someone who hasn't; and of those who have, you'll likely discover that the vast majority are entirely satisfied and are repeat customers.
Advertising options for Amazon marketplace sellers | Practical Ecommerce
In “To drive sales on Amazon, optimize keywords,” my previous post, I discussed the importance of keywords on the Amazon marketplace, especially for sellers using Fulfillment by Amazon. Keyword optimization can drive traffic to a seller’s listings via Amazon search, similar to organic traffic from a Google search. This post will focus on the paid marketing options on Amazon, to boost your FBA sales.
To drive sales on Amazon, optimize keywords | Practical Ecommerce
There are three ways to sell on Amazon. First, you can become an Amazon vendor, a first-party wholesaler of your products to Amazon, to resell. There are marketing opportunities for this through Amazon Marketing Services. Next is Fulfilled by Merchant, wherein you list your products on Amazon’s marketplace and you fulfill the orders.
For success on Amazon, sell your own brands | Practical Ecommerce
I have been selling on Amazon for many years. I have learned a few things about how to use the marketplace to expand and enhance my ecommerce efforts. In this post, I’ll review why selling my own brand on Amazon is the best option for me. Before you can sell anything on Amazon, develop a strategy that syncs with the type of ecommerce merchant you are.
Using Amazon to launch NuPeptin, my new brand | Practical Ecommerce
Launching a brand or ecommerce business is risky and expensive. You can do all of the research in the world, but until the rubber hits the road, you really don’t know if you have a business or not. Early in 2016, I was presented with an opportunity to launch a new anti-aging skin care line based on powerful scientific research. The manufacturer had five products developed and ready, but there was no brand or marketing plan in place.
Using Amazon to build an ecommerce brand | Practical Ecommerce
I love Amazon, both as a consumer and as a seller. There isn’t a more effective place to launch a brand and learn about consumer behavior than the Amazon marketplace. In this post, I’m going to cut to the chase and tell you why you will love it, too, especially if you are a budding Amazon entrepreneur. Let me preface by saying that I don’t sell any other brands other than those I own or control. That is the only way I sell on Amazon. It’s the best way to do it.
The Growth of A Serial Entrepreneur: Never Stop Learning
I started my first business at age 25. Growing up in the restaurant business, I always thought that I would eventually own one. After working in enough of them though, I realized I didn't like that lifestyle. But I had developed a core competency for making great food. So I decided to start the Fabulous Food Store and Fabulous Food Caterers in New York. The first year was great. We grew quickly, gaining more business than we could handle. I had everything you desire when you write your business plan.
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