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Dirk Hoerig on Muck Rack

Dirk Hoerig

As seen in: MSN, MSN UK, TechRadar, Digital Commerce 360, Management Today, Springer Professional, Total Retail, Inkl, Gear Open, Ecommerce Age
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Articles

Agentic Commerce vs. Autonomous Commerce: What Retailers Need to Know

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By Dirk Hoerig
| Total Retail Verified
For the past two years, AI has rapidly reshaped how consumers discover and evaluate products. Instead of solely relying on traditional search engines, shoppers are turning to AI assistants and large language models (LLM’s) to research purchases, compare options, and receive recommendations. Now, AI's influence is extending into the transaction itself.
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The real fight in agentic commerce isn't autonomy. It's authorization

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By Dirk Hoerig
| MSN UK Verified
The conversation about AI and shopping is happening in the wrong place. Everyone wants to know whether agents will browse for us, compare prices for us and, eventually, buy for us without asking. It's a fair question. But it's not the one that matters right now. The more consequential shift is happening somewhere far less visible: inside payment networks, authorization protocols and the systems that decide whether software is allowed to spend money on our behalf.
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The real fight in agentic commerce isn't autonomy. It's authorization

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By Dirk Hoerig
| MSN Verified
; ; ; ; Continue reading More for You ; ; ; Continue reading More for You
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