Dirk Hoerig
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Articles by Dirk Hoerig
Agentic Commerce vs. Autonomous Commerce: What Retailers Need to Know
For the past two years, AI has rapidly reshaped how consumers discover and evaluate products. Instead of solely relying on traditional search engines, shoppers are turning to AI assistants and large language models (LLM’s) to research purchases, compare options, and receive recommendations. Now, AI's influence is extending into the transaction itself.
The real fight in agentic commerce isn't autonomy. It's authorization
The conversation about AI and shopping is happening in the wrong place. Everyone wants to know whether agents will browse for us, compare prices for us and, eventually, buy for us without asking. It's a fair question. But it's not the one that matters right now. The more consequential shift is happening somewhere far less visible: inside payment networks, authorization protocols and the systems that decide whether software is allowed to spend money on our behalf.
The real fight in agentic commerce isn't autonomy. It's authorization
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Mehr Flexibilität hilft gegen die Insolvenzwelle
Nach mehreren schweren Einschnitten verzeichnet das Statistische Bundesamt für 2024 in der Wirtschaft so viele Insolvenzen wie seit zehn Jahren nicht mehr. Besonders betroffen ist der deutsche Handel. Doch mit Mut zu Innovation und Disruption kann es den Unternehmen gelingen, gestärkt aus dieser Situation hervorzugehen. Die Wirtschaft in Deutschland hat in den vergangenen Jahren stark unter konjunkturellen Einbrüchen gelitten.
How retailers can control their operating costs
by Dirk Hoerig, Co-founder and CEO, commercetools Today, there are significant indicators of challenges to come for the global retail economy. Inflation is rising, there’s a high probability of a global recession, supply chain disruptions have continued, and consumer confidence and spending have started to dip. A recent study found that forty-four (44%) percent of consumers earning over $100K (USD) report that they are worse off compared to a year ago.
How Headless Commerce Will Change How and Where We Buy
Dirk Hoerig is the co-founder and CEO of Commercetools, and a veteran of the ecommerce space spanning two decades. In this interview, he explains “headless commerce” and why this API-centric architecture (often built atop cloud infrastructure and microservices) is especially important in the world of online retail and digital transactions, overall.
Headless commerce vendor commercetools buys Frontastic
Commercetools, a provider of headless commerce technology deployed by B2B and retail companies, has acquired Frontastic to expand its ability to more quickly deploy ecommerce front-end interfaces on top of its headless commerce technology platform. We’re bringing the MACH (microservices, API, cloud and headless) movement to the mid-market. Dirk Hoerig, CEO commercetools Dirk Hoerig, CEO, commercetools Commercetools has emerged in recent years as a leading provider of headless commerce technology.
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