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Dom Einhorn on Muck Rack

Dom Einhorn

(He/Him)
  • Founder and CEO, Masters of Trivia
Texas
Covers:  Language policy and minority languages, Alsace and Moselle, European history, quiz and trivia design, edutainment, multilingual content, investing, alternative assets including art and wine.
Doesn't Cover: Partisan politics, crypto promotion, product reviews, celebrity news, sponsored content.
Founder, Masters of Trivia. Alsatian, six languages, 134 countries. I write about language loss, European history, and how to build a good question.

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Dom Einhorn’s Biography

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Dom Einhorn is the founder and CEO of Masters of Trivia, a global edutainment platform he started in 2005 and which today serves more than 300,000 monthly players across 196 countries. The company operates under Intelligent Games LLC and is based in Boerne, Texas. Masters of Trivia was selected for the HundrED Global Collection 2026.

He was born in Wissembourg, in northern Alsace, and is a Franco-American dual citizen. Alsatian was his first language, and the disappearance of it is the subject …

What was your first job as a journalist?

I have never held one. My writing has always run alongside building companies rather than instead of it. The closest thing to a first commission is the one now in progress: a German-language essay on the Alsatian and Moselle Franconian languages, accepted by Die Rheinpfalz. Before that, everything appeared under my own name on my own terms, which is a different discipline, and an easier one.

Have you ever used a typewriter?

Yes, in the late seventies and early eighties, on a French machine. Which means an AZERTY keyboard, and the specific misery of accented characters: é and è had their own keys, but circumflexes and cedillas involved dead keys and a certain amount of hope. The thing I actually remember is the cost of a sentence. On a typewriter you compose the whole thing in your head before touching a key, because correcting means correction fluid, a retype, or living with it. Writing on a screen let me start sentences without knowing how they end, which is faster and, I suspect, worse. There is a second thing. On a typewriter you cannot rearrange. The order in which you think is the order that appears on the page, and if the structure is wrong you retype it all. That produces a certain discipline about deciding the shape first. I would not go back. But when a paragraph is not working, I still find that the fix is usually to close the laptop and work out what the sentence is before writing it, which is a typewriter habit surviving in an unrelated machine.

How is social media changing news?

Everyone talks about distribution. The change I have actually experienced is in collection. I published a short piece about a language disappearing, expecting a few hundred readers. Four hundred people replied, most of them in their seventies and eighties, and what they brought was not opinion. It was evidence: eleven separate accounts of the same slur, six accounts of school punishments, all six independently placing them in the playground rather than the classroom, one dated to 1949, one to 1956, one within the last decade. Four readers from Moselle corrected my framing and were right. None of that was hidden. It was distributed across a few thousand private memories that had never been assembled, because each person assumed their experience was a personal embarrassment rather than a policy outcome. No archive holds it. No historian could have collected it without years of fieldwork. That is genuinely new, and it is the good half. The bad half is that none of it is durable. A Facebook thread is unsearchable within a week and gone within a few years. I gathered a small original corpus on a platform that guarantees its disappearance, which is a strange thing to say about material documenting a disappearance. Everything of value has had to be moved somewhere permanent. So my working view: social media has become an excellent instrument for finding out and a terrible one for keeping. Journalism's job has shifted accordingly. The rare skill used to be access. Increasingly it is knowing what to lift out of an ephemeral place and put somewhere that lasts. The other change, which gets less attention than the misinformation argument: it collapses the distance between writer and correction. Being wrong in public used to take a week and a letters page. Mine took a day and improved the piece. I would not trade that back.