At CES 2018 I attended an amazing session, “The Appeal of Smart Speakers: What’s Driving Sales,” moderated by Meg Goldthwaite NPR’s Chief Marketing Officer, with three panelists: Miriam Daniels, Director of Product Management Amazon Echo, Michah Collins Director of Home Hardware Google, and Tom Webster VP Strategy, Edison Research. Webster presented findings from a national study, “The Smart Audio Report” sponsored by NPR and conducted by Edison Research.
Well yes, CES 2018 (formerly known as the Consumer Electronics Show) is a monster. Everyone is there. Everyone is making announcements. Everything is bright and shiny (except for one of the big halls which had a 2 hour power failure—good to know that someone somewhere has a sense of irony). The big news about connected cars at CES 2018, is that there was not a lot of new news. Incremental improvements ruled the day. ADAS and ADAS component vendors were out in force.
In the world of insurance technology, suddenly platforms are hot. In the past few months, Guidewire articulated an expansive vision for its trademarked Guidewire Insurance Platform; IBM announced an “industry first” Insurance Platform, and Majesco launched Majesco Digital1st Insurance, a “Platform as a Service.”First, a little background. Having a platform sounds great, but . . . Many platforms start out as a limited purpose website (e.g.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".