Donnie Broxson

On October 1, 2020, we gathered our 2020 Trailblazer Brand Champions for a virtual discussion on how the point of care space is evolving due to the pandemic, and how life sciences marketers need to adapt their tactics in this new normal.

In a simple world, pharma marketers could create one succinct message around a particular drug or treatment that would be universally received by everyone with no confusion. But we don’t live in a simple world. We live in a world of nuance and disparity, as evidenced by the disproportionate effect COVID-19 has had on lower income populations and BIPOC (Black, Indigenous, and People of Color) communities.

Each business sector in our economy is uniquely impacted by the shifts in consumer behavior triggered by the current confluence of pandemic, economic upheaval, political turmoil and civil unrest. The impact on the utility industry is both immediate and long-term, with implications from customer relationships to infrastructure. As the economy begins to reopen and consumption slowly re-aligns, it is crucial for energy companies to acknowledge that consumer behavior will not be the same.