Doug Shapiro on Muck Rack

Doug Shapiro

Chappaqua
As seen in: Medium, Substack, BiggerPockets, Gotham Gazette, Today's Students, Tomorrow's Talent, Every
Writes The Mediator (bit.ly/3R0z7vq). Independent Consultant/Advisor, Sr Advisor @BCG. Ex: strategy/IR @WarnerMedia, @iimag-ranked equity analyst.
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Articles

Pareto to Creato

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By Doug Shapiro
| Substack
I recently saw a LinkedIn post about YouTube becoming the biggest media company in the world by revenue, surpassing Disney. I was struck not by the post, but by one of the comments, which I’ll paraphrase: YouTube became the largest media company by only paying a tiny percentage of its creators. This statement is factually correct. A tiny percentage of creators make money on YouTube…and Spotify, Twitch, and Roblox, for that matter.
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What If AI Becomes the New Discovery Layer?

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By Doug Shapiro
| Substack
Image source: Gemini Nano Banana 2. The show Suits, which aired on USA Network from 2011-2019, was moderately successful for a cable drama. In most years of its run, it was one of USA Network’s top three-rated shows, but by 2019, its ninth and final season, it generated a 0.2 rating in the A18-49 demo, with about 1 million viewers per episode. For reference, a show needed to pull a 0.9 rating to make it into the top 100 shows on TV that year.
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How Math Broke Media

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By Doug Shapiro
| Substack
Image Source: Nano Banana. “In a sea change, nothing is safe” —Beck, Little One It’s easy to get stuck in your thinking. The prefrontal cortex uses a lot of calories, so we evolved to operate on autopilot when we can. Habits, assumptions, conventions, and even the words we use carve deep cognitive grooves, allowing us to function without thinking too much. The more you are immersed, the deeper those grooves and the harder it is to see out.
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