At Horizon High School in Madison, fundraising is always a challenge, says director Traci Goll. The school serves students recovering from drug and alcohol abuse, a constituency that doesn’t tend to elicit the same kind of immediate sympathy as those helped by many other nonprofits, Goll says. Yet the work is vital. “We’re changing lives and empowering kids,” she says.
Note: This story was published by UW–Madison University Communications prior to winter commencement on Sunday, Dec. 17, 2017 at the Kohl Center. Several months ago, Luciano Barraza’s grandson asked him if he had any regrets in life. In 1967, Barraza completed a doctoral degree in agricultural economics from the University of Wisconsin–Madison. Yet work obligations in his native Mexico and a lack of money kept him from being able to participate in the commencement ceremony.
One takeaway from UW–Madison’s winter commencement Sunday: When the leader of a university asks a small favor, people tend to comply. UW–Madison Chancellor Rebecca Blank briefly paused the proceedings and asked graduates to join her in taking a selfie with those around them and tweeting it to #uwgrad. Hundreds pulled out their phones, momentarily turning the floor of the Kohl Center into a giant photo booth.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".