Audience Roundup: Met Museum Say Pay Up, Theatre Says You’re In Charge! January 8, 2018 by Douglas McLennan Leave a Comment This Week’s Insights: Classical music by any other (marketing) name… Dance companies finding new customers in dance-related ways… The Met Museum’s audience admissions dilemma… What should we really know about our audiences? Classical Music’s Identity Problem: Even the composers these days don’t call it classical music – they prefer “genre-less.” Is it a marketing issue?
Audience Roundup: Really? You’re Letting Algorithms Make Your Aesthetic Choices? December 31, 2017 by Douglas McLennan Leave a Comment This Week’s Insights:Are We Getting Fed Up With Recommendations? We are depending on recommendation engines more and more. They determine what social media we see, they choose movies and music for us, and they increasingly direct our news habits. In a sea of content of course we want help sorting through it. And who doesn’t like seeing things we already want to see?
This Week’s Audience Stories Roundup: Does Virtual Culture “Count” As A Community? December 26, 2017 by Douglas McLennan Leave a Comment This Week’s Insights: Existential questions about what constitutes a “real” culture… YouTube stars who’ve learned to monetize their fans… How MoviePass is changing what it means to go to the movies… Tough talk about diversity of classical music audiences… A study suggests rural audience like diverse work.
$25 adm @MetMuseum is something you pay for a special occasion, not something you don't think about and go often. Pay-what-you-wish makes @MetMuseum a regular habit. $25/time makes it rare. Message to non-residents? Don't make us a habit.
Percentage of @MetMuseum visitors who paid full suggested admission fell from 74% to 17%. And record attendance. Doesn't this suggest most people don't think their visit is worth $25? But still want to come anyway.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".