This story appears in VICE magazine and Noisey's 2017 Music Issue. Click HERE to subscribe to VICE magazine. In the online era, curators rule the day. Josh Ostrovsky, the social media prankster known as the Fat Jewish, parlayed an Instagram feed full of other people's jokes into a book deal. We consume the news that Facebook decides to slide into our News Feed and applaud DJ Khaled's prowess in cannily pairing hot rappers and producers.
For the past year or so, I have had extremely slow internet. This is great, it turns out — there are a lot of better things to do than be online, including but not limited to reading, talking to people I know in real life on the phone, talking to people I know in real life in real life, eating, sleeping, and also smoking weed.
I've been reading Jon Ronson's 2001 book Them: Adventures with Extremists, and lemme tell ya, it's rare that a 16-year-old book which mostly depicts events in the 1990s feels prescient and vital, but well, that's exactly what this book does. Nearly all of Ronson's subjects in the book, who were then on the fringes of society, seem to predict the conspiracy-mongers and outright hate groups who have been emboldened and enabled by Donald Trump.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".