Duncan Jefferies on Muck Rack

Duncan Jefferies

Verified
London
As seen in: Medium, The Guardian, The Independent (UK), Yahoo Canada, Yahoo News UK, Yahoo Sports Canada, InfoWorld, AOL UK, NewsBreak, Raconteur and
Freelance writer on digital culture, science, tech. Bylines in @Guardian, @HowWeGetToNext, @CityMetric, @IndyVoices. Commission me: duncan.jefferies@gmail.com
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Articles

Beyond AI: where enterprise knowledge becomes the advantage

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By Benjamin Chiou , Duncan Jefferies 
| Raconteur
Commercial Feature As AI rewrites business, it’s time to rewrite your strategy AI experimentation has shifted from boardroom curiosity to competitive advantage. So how can leaders create impact? Success lies in strategic decisions that protect and leverage enterprise value So profound is the transformation being brought about by AI, that the ultimate impact of the changes we’re living through will only become clear once the dust has settled.
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Why enterprise AI fails without the right content foundations

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By Duncan Jefferies 
| Raconteur
There’s a problem at the heart of enterprise AI strategies, and it has nothing to do with models. For many organisations, the limiting factor is no longer the sophistication of the technology, but the quality and accessibility of the information it depends on. “GPT-4, Claude, Gemini are all extraordinarily capable,” says Samantha Wessels, Director of EMEA at Box, an intelligent content management platform. “The bottleneck is content.
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Why AI governance is a European imperative

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By Duncan Jefferies 
| Raconteur
If the German Autobahn is the fastest road system in Europe, then AI is the technological equivalent, and we’re all in the fast lane. Experimental pilots are rapidly evolving into production-level deployments, delivering productivity gains and decision-making improvements. But when agents operate across regulated workflows, the benefits of AI go hand-in-hand with new compliance requirements.
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