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Dustin Siggins

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I am the founder of publicity firm Proven Media Solutions and a business columnist. We put you in the press!
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Articles

Are CCOs Ready to Answer the CEO’s AI Search Questions?

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By Linda Zebian, Dustin Siggins
| CommPRO.biz Verified
In less than four years, AI search has become non-negotiable. The problem is that CEOs are overwhelmed by how to approach it in a world where the value changes by the day, the tools change by the hour, and the number of vendors grows by the minute. To make matters worse, AI search is one of the least controllable applications of AI. Companies cannot simply find a great vendor or build their own system. They have to respond to what people outside the business are saying.
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The Right Way to Turn Social Media Into News Coverage

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By Dustin Siggins
| PR News Verified
Given enough pressure, even the grumpiest baby boomer in communications will admit that social media can earn a media placement. The problem is that everyone else knows that already. The question is how to make social media work the news when competition is tight and attention spans are low. Tracy Samantha Schmidt, the principal at her eponymous PR firm, is seeing a lot of clients land earned media from social media.
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If You Want a Seat at the C-Suite Table, Stop Saying You're Bad at Math

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By Dustin Siggins
| CommPRO.biz Verified
I have a confession: I'm a math nerd posing as a PR professional. I calculate restaurant tips in my head as I'm finishing up dessert. I actually enjoyed figuring out the cost per person for my wedding reception. I even once used an insurance analogy to reassure my wife that I love her. (It worked.) This kind of stuff got me bullied as a kid. But as a PR professional, it gives me an advantage. Instead of running away from numbers, I embrace them — and the people who decide whether I get paid notice.
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