Chicago Bureau Chief for Advertising Age. My beats include include beverage, food, sports and auto marketing. Send tips to eschultz@adage.com.

How Pabst Is Reinventing Stroh's, Old Style, Schlitz

Lochte 'Radioactive' for Sponsors -- at Least For Now

adage.com — Speedo, Ralph Lauren Watch Olympian's Woes From Sidelines In an apology posted on social media on Friday, Olympic swimmer Ryan Lochte tried to control the damage caused by his discredited tale of getting robbed at gunpoint in Rio. But his image as an endorser might be irreparable, at least in the short term.

Hyundai Rolls Out Amazon Prime Now Test Drive Program

Bonin Bough Has Left Mondelez

adage.com — Chief Media Officer Will Host 'Cleveland Hustles,' a New CNBC Show Produced by LeBron James Bonin Bough, the well-known chief media and e-commerce officer at Mondelez International, has left the candy and snacks marketer. "I can confirm that Bonin Bough has decided to leave Mondelēz International to pursue interests outside the company," Mondelez spokesman Michael Mitchell stated in an email.

Droga5 Joins AB InBev Roster, Parts Ways With Heineken USA

adage.com — Agency Will Handle AB InBev's Best Damn Brand Anheuser-Busch InBev has added Droga5 to its agency roster in the wake of the agency parting ways with Heineken USA. The shop will handle strategic planning and creative execution for AB InBev's new Best Damn brand of flavored malt beverages, an AB InBev spokeswoman confirmed.

See Bud Light's Transgender Ad

adage.com — Bud Light's socially progressive "Bud Light Party" campaign is tackling another hot-button issue: transgender rights. "Gender identity -- it's really a spectrum and we don't need these labels," Amy Schumer says in a new spot debuting today. Her campaign co-star Seth Rogen adds: "Beer should have labels, not people."

Heineken Match-Finding Site Quenches Thirst of Soccer Fans

adage.com — The rising popularity of European soccer in the U.S. is a very good thing for beer brands. Because the early match times mean more daytime drinking at bars. Kegs and eggs anyone? Now Heineken is trying to lure more soccer fans to pubs via a new partnership with Google.

Hip Hop and Golf? How Callaway Is Swinging for Millennials

adage.com — Who says hip hop and golf don't mix? Callaway thinks they can, which is why the golf equipment maker is coming out with a new documentary featuring rapper Scarface.

Ex-Beam CMO on Booze Trends and Why he Left for an Agency

adage.com — Kevin George Joined Experiential Shop Mosaic Late Last Year Kevin George has spent more than 25 years in marketing -- almost all of it on the client side working for companies including Seagram, Unilever and Beam Suntory.

Beam Suntory Makes Agency Moves on Two Bourbon Brands

More Articles →
Aug 20, 2016

RT @RobertMackey: Incredible how much influence over Trump NYT coverage has - shake-up prompted by one unflattering article  https://twitter.com/mathieuvonrohr/status/767029633602744320 

Aug 20, 2016

RT @crupicrupicrupi: NBC pays the NFL ~$1.28 BILLION in annual rights fees & they don't have final say over their broadcast team? Insane. h…

Aug 19, 2016

RT @APStylebook: Livid is not a synonym for fiery, bright, crimson, red or flaming. If a person turns livid with rage, his face becomes ashen or pale.

Aug 17, 2016

RT @PeterAlexander: BREAKING: The other 2 USA swimmers who say they were w Lochte during robbery have just been pulled off their plane at Rio airport.


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