As sales of big beer brands continue to slide, Anheuser Busch InBev on Thursday moved further into non-alcoholic drinks. The world's largest brewer scooped up U.S. organic energy drink maker Hiball in a deal that's expected to close in the third quarter. It's a small acquisition; San Francisco-based Hiball only has 20 employees. But the deal is still buzzworthy for signaling that AB InBev is moving beyond beer. Here's what you need to know:What exactly does Hiball make?
Miller Lite has been tweaking Bud Light for months with ads that boast "more taste" and "half the carbs" of its larger rival. Now Anheuser-Busch InBev is finally responding -- not with Bud Light, but with its economy brand, Natural Light, and supermodel Marisa Miller. "My name might be Miller, but I prefer to act natural," Miller says in a new videok, wearing a swimsuit. "Natural Light that is."
Interpublic Group's FCB has been named agency of record for BMW in Canada, months before the luxury automaker is expected to launch a U.S. review. The move marks the end of a long relationship with Cunardi, which had handled the brand north of the border since 1995. FCB Canada -- which has offices in Toronto and Montreal -- was one of four agencies in a review for the account, including Cunardi. People familiar with the matter expect the U.S. creative account to go into creative review in 2018.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".