Chicago Bureau Chief for Advertising Age. My beats include include beverage, food, sports and auto marketing. Send tips to eschultz@adage.com.

New Gatorade Ads: You've Gotta Earn the Sugar

Bacardi's Bat Makes Comeback in New Campaign

adage.com — Scared of bats? In Cuba, the nocturnal creatures are actually a sign of good luck, according to Bacardi. That is especially true for the Cuban-born rum brand, whose founder Don Facundo Bacardí and his wife Amalia Moreau made the bat Bacardi's symbol back in the 1860s after noticing a colony of fruit bats nesting in his tin-roofed distillery in Santiago de Cuba, according to the brand.

MillerCoors Taps Philadelphia Agency for High Life Help

adage.com — MillerCoors has made agency changes on its economy beer brands, including parting ways with Publicis Groupe's Leo Burnett on the Miller High Life creative account. Leo Burnett's shopper marketing agency, known as Arc, will continue to support High Life. But Philadelphia-based Quaker City Mercantile has won an assignment to lead creative and digital strategy for the brand.

Brand Pepsi Begins a Digital Agency Review

adage.com — PepsiCo has started a digital agency review for brand Pepsi in North America, according to people familiar with matter. The incumbent shop is Cheil Worldwide-owned Barbarian Group, which is trying to rebuild after a wave of personnel departures. It is unclear if Barbarian Group is defending the business.

Jim Beam Is in Global Creative Review

Health Pros Play Leading Role in Push for Brand Loyalty

adage.com — Organic baby food maker Plum Organics got an unexpected free plug a couple years ago when Kate Middleton told Vanity Fair that she satisfies young Prince George's hunger pangs with the marketer's additive-free baby food. But while a shout-out from the royal family is always nice, Plum prefers to spend its influencer marketing dollars on dieticians and doctors, not future kings.

Chevy and IBM Will Rate Your Social Media 'Positivity'

adage.com — Here's a reason to spread a little more sunshine on social media: Free gas. That is the reward Chevrolet recently gave to select drivers in four cities to demonstrate the auto brand's new "global positivity system," which uses IBM Watson to evaluate how positive people are on social media.

Heineken's Strongbow Adds 360i, Current to Agency Roster

adage.com — Heineken USA has added a couple new agencies to help market its Strongbow cider brand. Dentsu's 360i will take over as digital agency of record in the U.S., while Interpublic's Current was named AOR for PR. The moves come in the wake of Heineken recently parting ways with Droga5, which had led creative for Strongbow and Newcastle beer.

DDB Is no Longer on Fiat Chrysler's Alfa Romeo Brand

Kia Ad Reunites Bo Jackson and Brian Bosworth in Tecmo Bowl

adage.com — Twenty-nine years ago this November, Bo Jackson blew through Brian Bosworth on his way to a classic touchdown run on Monday Night Football. Now Kia is reliving the moment Tecmo Bowl-style in a new campaign for the Sorento SUV. The campaign by Kia agency-of-record David&Goliath mixes live action with a recreation of the classic 1980s-era Tecmo game.
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Sep 22, 2016

Blue Point Brewing unveils ‘debate beer’  http://nwsdy.li/2cNJeCn  -- (the craft brewer is owned by A-B, which is a debate corporate sponsor)

Sep 20, 2016

MillerCoors Taps Philadelphia Agency for High Life Help -- Leo Burnett no longer leading creative:  http://adage.com/article/agency-news/millercoors-turns-philly-agency-high-life/305931/ 


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