Scared of bats? In Cuba, the nocturnal creatures are actually a sign of good luck, according to Bacardi. That is especially true for the Cuban-born rum brand, whose founder Don Facundo Bacardí and his wife Amalia Moreau made the bat Bacardi's symbol back in the 1860s after noticing a colony of fruit bats nesting in his tin-roofed distillery in Santiago de Cuba, according to the brand.
MillerCoors has made agency changes on its economy beer brands, including parting ways with Publicis Groupe's Leo Burnett on the Miller High Life creative account. Leo Burnett's shopper marketing agency, known as Arc, will continue to support High Life. But Philadelphia-based Quaker City Mercantile has won an assignment to lead creative and digital strategy for the brand.
PepsiCo has started a digital agency review for brand Pepsi in North America, according to people familiar with matter. The incumbent shop is Cheil Worldwide-owned Barbarian Group, which is trying to rebuild after a wave of personnel departures. It is unclear if Barbarian Group is defending the business.
Organic baby food maker Plum Organics got an unexpected free plug a couple years ago when Kate Middleton told Vanity Fair that she satisfies young Prince George's hunger pangs with the marketer's additive-free baby food. But while a shout-out from the royal family is always nice, Plum prefers to spend its influencer marketing dollars on dieticians and doctors, not future kings.
Here's a reason to spread a little more sunshine on social media: Free gas. That is the reward Chevrolet recently gave to select drivers in four cities to demonstrate the auto brand's new "global positivity system," which uses IBM Watson to evaluate how positive people are on social media.
Heineken USA has added a couple new agencies to help market its Strongbow cider brand. Dentsu's 360i will take over as digital agency of record in the U.S., while Interpublic's Current was named AOR for PR. The moves come in the wake of Heineken recently parting ways with Droga5, which had led creative for Strongbow and Newcastle beer.
Twenty-nine years ago this November, Bo Jackson blew through Brian Bosworth on his way to a classic touchdown run on Monday Night Football. Now Kia is reliving the moment Tecmo Bowl-style in a new campaign for the Sorento SUV. The campaign by Kia agency-of-record David&Goliath mixes live action with a recreation of the classic 1980s-era Tecmo game.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".