After teasing its revamped Most Interesting Man in the World in September, Dos Equis gives a full reveal with an ad debuting today starring French actor Augustin Legrand. The brand is not straying too far from the techniques that made the original campaign famous.
Three Chicago ad agency employees died early Sunday morning in a hit-and-run car accident in Milwaukee. The women have been identified as Lindsey Cohen, 35, an account supervisor at Energy BBDO; Amy Taylor, 32, an account director at Energy BBDO; and Ashley Sawatzke, 30, a former Energy BBDO employee who moved to Leo Burnett four months ago.
Firstborn has picked up the digital creative business for brand Pepsi after a review that began in September, a PepsiCo spokeswoman confirmed. But Pepsi will handle social media in-house via its new content studio in Manhattan. The incumbent on the digital business was Cheil Worldwide-owned Barbarian Group, which is trying to rebuild after a wave of personnel departures.
In the time it took Facebook's North American marketing head Michelle Klein to deliver a 25-minute, lunchtime presentation Friday at the Association of National Advertisers annual meeting, roughly 15 billion gigabytes moved around the internet, she said.
Marketing executives have lost control over their own industry, and chief marketing officers must take a greater role in solving problems such as ad fraud, viewability, transparency and a strained and undertrained workforce, the leader of the Association of National Advertisers said Thursday. "What we have must change.
Miller Lite is bringing John Madden back -- but only for a limited time. During Thursday night's NFL game, Lite will restore and re-air a classic spot featuring the former NFL coach and broadcasting star.
When BMW Films debuted in 2001, YouTube didn't exist, Mark Zuckerberg was 17 years old and tweeting is what birds did. Which is another way of saying a lot has changed in marketing. Branded content, then a novelty, is now everywhere.
Sometimes, great marketing is all about timing, like the confluence of events that led to the creation of the Moscow Mule. The cocktail, which is surging in popularity, owes its origins to three people coming together to solve three very different problems, according to a new Smirnoff campaign celebrating the 75th anniversary of the drink.
Longtime Sprite endorser LeBron James is making a softer, gentler pitch for the soda brand. "I never tell you to drink Sprite, even if I was in a commercial for Sprite, which I am," he says in a new ad. Instead, "I'd ask you."
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".