E.B. Moss on Muck Rack

E.B. Moss

(She/Her)
New York, United States
As seen in: Apple Podcasts, Holistic Women's Health, LinkedIn, Aol, Ad Age, Sustainable Brands, Media Village, ANA Magazine, MediaFeed.org, Equities and
Covers:  Media, Marketing, Advertising, Executive Profiles, B2B
I do: #Content, #Marketing #Audio #Media #Podcasting #journalism; Host of @InsiderIntervws And now given what happened to my beloved twxtter, find me on Threads

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E.B. Moss’s Biography

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E.B. Moss – I'm a creator/marketer offering a unique mix of strategy, content, and creativity to help companies connect with their audiences, expand reach, and achieve growth. I have created and hosted five different B2B podcasts totaling 200+ episodes and previously served as Managing Editor/Head of Content Strategy for Media Village, and Editor in Chief for trade publication on "brand and demand" marketing, The Continuum. I am an expert in both ad sales marketing that drives revenue and expla…

Articles

B2B Marketers Reevaluate How They Engage Their Audiences

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By E.B. Moss
| ANA Magazine
Brands that shine make the purchasing process easier for customers and prospects B2B buyers are reshaping how they evaluate vendors, with 94 percent now using generative artificial intelligence during purchasing. Marketers may need to rethink content, segmentation, and messaging to stay visible and relevant. You're Almost There Free content, premier events, training, industry leadership, and more — all the insights and resources you and your brand need to drive growth.
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Causality Is the New Attribution: How Alembic Distills Data

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By E.B. Moss
| Media Village Verified
The measurement conversation in marketing has been stuck for years: attribution models multiply, dashboards proliferate, and organizations collect more data than ever. But people are still asking whether an investment actually drove the business outcome. Especially the CFOs.
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The Human Approach to Marketing in a Bot-Flooded World

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By E.B. Moss
| Media Village Verified
As AI agents, crawlers, and automated traffic surge online, marketers are confronting a more complicated question than simple fraud detection: who...or what...is actually interacting with their brand?
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