Anthony A. Leiserowitz
Director, Yale Program on Climate Change Communication. Host, Climate Connections, daily climate stories with ❤️on 680+ radio stations nationwide & podcast.
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Articles by Anthony A. Leiserowitz
A registered report megastudy on the persuasiveness of the most-cited climate messages - Nature Climate Change
Abstract It is important to understand how persuasive the most-cited climate change messaging strategies are. In five replication studies, we found limited evidence of persuasive effects of three highly cited strategies (N = 3,216). We then conducted a registered report megastudy (N = 13,544) testing the effects of the 10 most-cited climate change messaging strategies on Americans’ pro-environmental attitudes and behaviour.
Climate Change in the British Mind
Report Summary This report is based on findings from a nationally representative survey of residents ages 16+ in the United Kingdom, conducted by the Yale Program on Climate Change Communication (YPCCC). Interview dates: 7 November 2024 – 13 November 2024. Interviews: 10,660 residents of the UK (ages 16 and older). Average margin of error: +/- 0.9 percentage points at the 95% confidence level.
Chinese Public Awareness, Support, and Confidence in China’s Carbon Neutrality Goal
Abstract Understanding public attitudes toward China’s carbon neutrality goal is important to inform policy-making and mobilize climate actions. This article investigates public awareness, policy support, and confidence regarding the carbon neutrality goal based on a 2022 survey of 4,162 people across China. We find high awareness, support, and confidence in achieving the goal while analyzing differences in responses by gender, age, location, education, income, occupation, and health.
YPCCC’s Resources on Climate in the 2024 U.S. General Election
2024 is a critically important election year for the climate in the U.S. and around the world. As Election Day nears in the U.S., we are providing a final round-up of our election-relevant resources and insights. Many important climate policies, including the transition to clean energy, investments in underserved and more vulnerable communities, and participation in international climate treaties, will be determined by voters’ choices in the 2024 elections.
Let's keep this going " Yale Climate Connections Original
This Sunday marks the 10th anniversary of Climate Connections, our national radio program. Launched during a low point in mainstream media coverage of climate change, when only about 15% of Americans believed human-caused global warming was an urgent threat, the program was designed to get listeners talking about climate change and climate solutions.
Emotional signatures of climate policy support
Citation: Myers TA, Roser-Renouf C, Leiserowitz A, Maibach E (2024) Emotional signatures of climate policy support. PLOS Clim 3(3): e0000381. https://doi.org/10.1371/journal.pclm.0000381 Editor: Ferdous Ahmed, IUBAT: International University of Business Agriculture and Technology, MALAYSIA Received: December 7, 2022; Accepted: February 13, 2024; Published: March 27, 2024 Copyright: © 2024 Myers et al.
Communicating the scientific consensus on climate change: Diverse audiences and effects over time
Home / Communicating the scientific consensus on climate change: Diverse audiences and effects over time Peer-Reviewed Article · Oct 27, 2022 Communicating the scientific consensus on climate change: Diverse audiences and effects over time By Matthew Goldberg, Abel Gustafson, Sander van der Linden, Seth Rosenthal and Anthony Leiserowitz Filed under: Beliefs & Attitudes and Messaging We are pleased to announce the publication of a new article, “Communicating the scientific consensus on climate...
Communicating the Scientific Consensus on Climate Change: Diverse Audiences and Effects Over Time
Abstract Prior research has demonstrated that communicating the scientific consensus that human-caused climate change is happening is an effective way to increase public understanding and engagement with the issue. However, less is known about (1) how persuasive this message is to oppositional audiences, (2) how long message effects last over time, and (3) what factors predict whether such effects last.
What do video gamers think about global warming?
Home / What Do Video Gamers Think About Global Warming? Report · Aug 30, 2022 What Do Video Gamers Think About Global Warming?
Differences in public views on climate change around the world, by gender
Emergencies tend to exacerbate preexisting vulnerabilities, leaving women more likely to experience the negative effects of environmental, economic, and social crises. The COVID-19 pandemic was no exception, during which women were forced to spend more time doing unpaid domestic work. In the last year, women-led businesses also closed at higher rates than those led by men. Climate change is already having a disproportionate impact on women, which will only increase as the climate crisis progresses.
International Public Opinion on Climate Change
This report presents results from an international survey, conducted in partnership with Facebook Data for Good, investigating public climate change knowledge, attitudes, policy preferences, and behavior among Facebook users in more than 30 countries and territories worldwide. A few of the findings included in this report were originally presented in April 2021 in our brief report International Public Support for Climate Action. Interview dates: February 17 – March 3, 2021.
Shifting Republican views on climate change through targeted advertising
We are pleased to announce the publication of a new article, “Shifting Republican views on climate change through targeted advertising” in the journal Nature Climate Change. Enacting ambitious and durable climate policy will likely require bipartisan support. Although our research shows that Democrats increasingly think climate change should be a high priority for the president and Congress, issue priority has remained stagnant among Republicans.
Thread by @ecotone2 on Thread Reader App
For all those pundits stuck in the 1990s and making claims today like, "Biden just lost PA" because he pledged to transition the US to 100% clean energy - here are some inconvenient facts from a poll of registered voters in PA we conducted in Sept: 1) "The primary goal of PA's energy policy should be to generate 100% of its electricity from clean energy sources, like solar and wind." 66% Agree 27% Disagree 7% Not sure 2) "Generally speaking, which do you think is more likely to produce a...
Environmental Literature as Persuasion: An Experimental Test of the Effects of Reading Climate Fiction
Literary works of fiction about climate change are becoming more common and more popular among critics and readers. While much research has indicated the persuasive effectiveness of narrative storytelling in general, empirical research has not yet tested the effects of reading climate fiction. This paper reports results from the first experimental study to test the immediate and delayed impacts of climate fiction on readers’ beliefs and attitudes about climate change.
How does the American public perceive climate disasters?
Extreme weather events are increasing in frequency and severity, and are projected to get worse as the climate warms. Over the past 10 years, the overall cost of damages from extreme weather and climate disasters in the U.S. has exceeded $800 billion. Many communities are still recovering from the impacts of prior disasters, while also having to prepare for new ones.
Global Warming Risk Perceptions in India
Original Research Article Jagadish Thaker Corresponding Author E-mail address: j.thaker@massey.ac.nz https://orcid.org/0000-0003-4589-7512 School of Communication, Journalism & Marketing, Massey University, Wellington, New Zealand Address correspondence to Jagadish Thaker, School of Communication, Journalism & Marketing (Te Pou Aro Korero), 5E 03, Massey University, Wallace Street, Wellington 6140, New Zealand; tel: +64 (04) 801 5799, ext. 63027; E-mail address: j.thaker@massey.ac.nz.
Explore climate opinion across political lines with our Partisan Maps
Today we are pleased to announce a new version of our Yale Republican and Democratic Climate Opinion Maps, including a new interactive mapping tool that allows you to compare Republican and Democratic views side-by side. A few years ago, we constructed a statistical model and interactive maps to estimate partisan climate opinions at the national, state, and congressional district levels (Mildenberger et al., 2017 – Party registration data is only available for 32 states.
Building Public and Political Will for Climate Change Action
“Climate change threatens the life-support systems all human beings, human societies, and other species depend on. This recognition has led to the emergence of diverse new voices also demanding action.” A fourth priority is to build a diverse issue public among the Alarmed. Many Americans currently associate climate change with three main messengers: scientists, environmentalists, and liberal politicians. For most Americans, however, these are relatively abstract others.
Yale Program on Climate Change Communication
A substantial part of global warming is caused by CO2 emissions from vehicles powered by gasoline or diesel fuel. Zero-emission, electric vehicles (EVs) are thus an important solution to climate change. Vehicles are a mass market product, thus consumer beliefs and attitudes are critical, because they shape consumer demand and influence individual purchasing decisions.
International Public Support for Climate Action
In partnership with Facebook Data for Good, we conducted an international survey investigating public climate change knowledge, attitudes, policy preferences, and behavior among Facebook users in more than 30 countries and territories worldwide in February 2021 (wording varied slightly across countries and territories).
Climate Change in the American Mind: October 2014
Today, two thirds of Americans think global warming is happening (66%, up 3 percentage points since November, 2013), whereas only about one in six think it is not happening (16%, down 7 points). The public’s understanding of what is causing global warming, however, is largely at odds with climate science. Currently, only half of Americans (50%) think that global warming, if it is happening, is mostly caused by human activities.
Climate Change in the Minds of U.S. News Audiences
Report Summary Introduction This report is an analysis of public opinion about climate change among the regular U.S. audience (American adults who frequently watch, read, or listen to the content) of each of six major U.S. news sources: CNN, MSNBC, Fox News, NPR, the Weather Channel, and the national nightly network news (on CBS, ABC, or NBC).
Understanding the health harms of climate change: A Six Americas analysis
Through our research on Americans’ beliefs and attitudes about climate change, we have identified six distinct audiences, ranging on a spectrum from the Alarmed, who understand the threat of climate change and are very worried about it, to the Dismissive, who do not think climate change is real and are likely to believe it is a hoax. Between 2014 and 2020, the proportion of the U.S. population that is Alarmed about climate change more than doubled.
Oil and gas companies invest in legislators that vote against the environment
We are pleased to announce the publication of a new research article, “Oil and gas companies invest in legislators that vote against the environment” in the journal Proceedings of the National Academy of Sciences. Oil and gas companies have a long history of misleading the public on environmental issues.
Before and After The Day After Tomorrow: A U.S. Study of Climate Change Risk Perception.
The movie “The Day After Tomorrow” had a significant impact on the climate change risk perceptions, conceptual models, behavioral intentions, policy priorities, and even voting intentions of moviegoers. The film led moviegoers to have higher levels of concern and worry about global warming, to estimate various impacts on the United States as more likely, and to shift their conceptual understanding of the climate system toward a threshold model.
A public health frame arouses hopeful emotions about climate change
Abstract Communication researchers and practitioners have suggested that framing climate change in terms of public health and/or national security may make climate change more personally relevant and emotionally engaging to segments of the public who are currently disengaged or even dismissive of the issue.
Oil and gas companies invest in legislators that vote against the environment
Abstract Do campaign contributions from oil and gas companies influence legislators to vote against the environment, or do these companies invest in legislators that have a proven antienvironmental voting record? Using 28 y of campaign contribution data, we find that evidence consistently supports the investment hypothesis: The more a given member of Congress votes against environmental policies, the more contributions they receive from oil and gas companies supporting their reelection.
Climate Change and the American Diet
6. Food-Related Choices and Actions 6.1. About three in four Americans throw out uneaten or spoiled food because they no longer want it or it went bad.
Building Public and Political Will for Climate Action
We are pleased to announce the publication of a short chapter entitled “Building Public and Political Will for Climate Action” in a new edited book: A Better Planet: Forty Big Ideas for a Sustainable Future. The science is clear: the threat of global warming requires system-level change, fast. Fortunately, we do not lack a supply of solutions, ranging from technological innovation to government policies. What we lack is public demand for these solutions and the political will to enact them.
How nine states and D.C. plan to cut carbon pollution from transportation
Tuesday, September 24, 2019 - 1:50am Cars on highway in traffic jam This story is part of Covering Climate Now, a global collaboration of more than 250 news outlets to strengthen coverage of the climate story. Almost 30 percent of carbon pollution in the United States comes from transportation, mostly from cars and trucks. "It’s really a difficult issue for the states to tackle individually because obviously vehicles move from state to state," Vicki Arroyo says.
Global warming is a rising priority for voters
For the first time in American history, climate change is a top voting priority within a major political party. Climate change first came to presidential attention in the 1960s, first to President John F. Kennedy and then to President Lyndon Johnson.
Discussing global warming leads to greater acceptance of climate science
Abstract Climate change is an urgent global issue, with demands for personal, collective, and governmental action. Although a large body of research has investigated the influence of communication on public engagement with climate change, few studies have investigated the role of interpersonal discussion. Here we use panel data with 2 time points to investigate the role of climate conversations in shaping beliefs and feelings about global warming. We find evidence of reciprocal causality.
Public perceptions of the health risks of extreme heat across US states, counties, and neighborhoods
Article · Jun 4, 2019 Public perceptions of the health risks of extreme heat across US states, counties, and neighborhoods By Peter Howe, Jennifer Marlon, Xinran Wang and Anthony Leiserowitz Filed under: Beliefs & Attitudes Our article “Public perceptions of the health risks of extreme heat across US states, counties, and neighborhoods” in the Proceedings of the National Academy of Sciences shows how people in different parts of the country perceive the risks of extreme heat and its effects...
Perceived Social Consensus Can Reduce Ideological Biases on Climate Change
There is a strong scientific consensus that human-caused climate change is happening, and there is a significant threat to human societies and ecosystems worldwide (Cook et al., 2016). Although there is consensus among more than 97% of climate scientists that human-caused global warming is happening (Cook et al., 2016), many Americans do not believe that climate change is happening (30%) or that it is human caused (42%; Leiserowitz et al., 2018b).
Yale Program on Climate Change Communication
We are pleased to announce the publication of a new peer-reviewed article entitled Improving public engagement with climate change: Five “best practice” insights from psychological science in the journal Perspectives on Psychological Science. President Obama recently signed an executive order encouraging the federal government to use insights from behavioral science to better serve the American people.
Climate Change in the American Mind: Data, Tools, and Trends
iStock/yangphoto Climate change is a major threat to ecosystems and people around the world.Footnote11 Intergovernmental Panel on Climate Change (IPCC), Climate Change 2014: Synthesis Report.
Support for Making Fossil Fuel Companies Pay for Climate Damages
This tool maps variations in Americans’ opinions about existing or potential lawsuits against fossil fuel companies. Climate scientists say the burning of fossil fuels (coal, oil, and natural gas) is causing global warming, which results in more extreme weather, droughts, wildfires, and flooding from sea level rise. We asked over 5,000 Americans who is responsible for the damages caused by global warming.
Americans oppose drilling in the Arctic National Wildlife Refuge
Alaska’s Arctic National Wildlife Refuge (ANWR) has been protected from oil and gas drilling for decades. Recently, however, the Trump administration announced their plan to open up the ANWR’s 1.6 million-acre coastal plain to oil and gas exploration.
Public perceptions of the health risks of extreme heat across US states, counties, and neighborhoods
Significance Incidents of extreme heat due to global warming pose a growing threat to human health. The health effects of extreme heat depend not only on exposure, however, but also on behavioral responses, which are related to perceived risk. We show that risk perceptions vary at multiple scales across the United States.
Yale Program on Climate Change Communication
In order to prepare for extreme heat, Americans need to be aware that it is a serious threat to human health.
Yale Program on Climate Change Communication
These graphs illustrate national public opinion over time and across several sociodemographic variables, as well as political views, to show the diversity of Americans’ views on climate change and how much Americans engage with the issue.
A Growing Majority of Americans Think Global Warming is Happening and are Worried
Data from our Climate Change in the American Mind surveys show that, over the past five years, the proportion of Americans who think global warming is happening and who worry about it has increased sharply. During this time, Americans have become increasingly convinced that global warming is happening (+11 percentage points), is human-caused (+15), and that most scientists agree it is happening (+15).
How Will & Grace proved the contact hypothesis of psychological theory
The study: can one TV show make a difference? The prejudice people feel toward minority groups is so often fueled by ignorance. That’s why the relationship a viewer has with characters on television, whether fictional or not, can be a tool for increasing understanding of different groups, even if it’s one-sided.
Americans are Increasingly “Alarmed” About Global Warming
Six in ten Americans are now either “Alarmed” or “Concerned” about global warming. From 2013 to 2018, the proportion of “Alarmed” more than doubled. Our prior research has categorized Americans into six groups – Global Warming’s Six Americas – based on their climate change beliefs, attitudes, and behaviors. The “Alarmed” are the most worried about global warming and most supportive of aggressive action to reduce carbon pollution.
Climate Change in the American Mind: December 2018
4. Personal and Social Engagement with Global Warming 4.1. About four in ten Americans say they discuss global warming with family and friends “often” or “occasionally.” About four in ten (41%) Americans say they discuss global warming with family and friends at least occasionally.
Who is changing their mind about global warming and why?
Home / Who is changing their mind about global warming and why? Climate Note · Jan 9, 2019 Who is changing their mind about global warming and why? By Kathryn S. Deeg, Anthony Leiserowitz, Edward Maibach, John Kotcher and Jennifer Marlon Filed under: Beliefs & Attitudes As of March 2018, the majority of Americans (73%) believe that global warming is happening, and over half of registered voters (59%) believe that humans are the primary cause (Leiserowitz et al., 2018).
The Green New Deal has Strong Bipartisan Support
The Green New Deal has Strong Bipartisan Support among Registered Voters Some members of Congress are proposing a “Green New Deal” for the U.S. They say that a Green New Deal will produce jobs and strengthen America’s economy by accelerating the transition from fossil fuels to clean, renewable energy.
Public willingness to pay for a US carbon tax and preferences for spending the revenue
We provide evidence from a nationally representative survey on Americans' willingness to pay (WTP) for a carbon tax, and public preferences for how potential carbon-tax revenue should be spent. The average WTP for a tax on fossil fuels that increases household energy bills is US$177 per year. This translates into an average WTP of 14% more on average for households across the United States, where energy costs differ significantly across states.
Gender Differences in Public Understanding of Climate Change
While political views play a strong role in Americans’ opinions on climate change, there are many other individual, social, and cultural factors that influence public understanding of the issue. Here we explore how views on climate change differ between men and women. A large body of research shows a small—but consistent—gender gap in environmental views and climate change opinions.
Importance of Global Warming as a Voting Issue in the U.S. Depends on Where People Live and What People Have Experienced
Who considers global warming a voting issue? Although Americans have recently become more worried about global warming, it is ranked lower in priority compared to other, more immediate and visceral issues. According to a recent Pew Research Center poll, 46% of Americans said that climate change should be a top priority for the president and Congress relative to other issues like terrorism (73% of Americans), healthcare costs (68%), and social security (67%).
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