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Articles by Elena Klimenko
Spottitt Closes 800K USD Bridge Financing Round
In only 12 months since its launch, our AI-powered geospatial analytics service, Spottitt Metrics Factory, has gained significant traction and annual recurring revenue (ARR) among critical infrastructure owners. Today, we are thrilled to announce the successful closure of an $800,000 bridge financing round.
asiCast 157: Total Video Measurement and the myth of Sisyphus – the Swedish experience - ASI
What TV currencies should be measuring is constantly under review in all markets. Recently the service towards providing Total Video Measurement has been expanded and in this interview our Research Director Richard Marks speaks with Magnus Anshelm, CEO at MMS, about what they are currently measuring and what is on the roadmap for the measurement of both content and ads.
asiCast 140: Cross-media planning and insights for the Netherlands – the RFP - ASI
Posted by asi on 18th July 2022 A new cross-media measurement tender process has been published by NMO in the Netherlands as part of the Media Audience Measurement system that is being developed there. We have been tracking this significant initiative over the last few years both at our annual conference and in this podcast series as the Dutch work towards establishing a new co-ordinated system of measurement to cover video, audio, online and print.
asiCast 129: Online measurement in Australia – a new beginning - ASI
Shortly after the announcement that Ipsos had been appointed to measure digital audiences in Australia, Ian Garland, Managing Director of Milton Data, interviewed Gai Le Roy, CEO of the IAB Australia. Will the new service operate like a JIC, where the IAB owns the service and markets the data, or will the new arrangement be closer to the model adopted in the UK where Ipsos will retail the data to any interested parties?
asiCast 132: Inside Comscore’s pilot for cross-media measurement in the US
Having been one of the companies selected by the Association of National Advertisers (ANA) to conduct a trial to meet the WFA’s North Star ambitions in the US, Comscore’s Chief Research Officer, Michael Vinson, talks to asi’s Research Director, Richard Marks, about the trial. What does it involve and what data sources will Comscore be using? Michael describes the methodology and component parts of the pilot and how they vary from the UK pilot being conducted by Project Origin.
asiCast 133: Nielsen moves US TV towards spot ratings
Nielsen recently announced a move from average ad break ratings to actual spot ratings. In this interview with Kimberly Gilberti, SVP Product Manager at Nielsen, our Research Director, Richard Marks, asks how broadcast TV ratings are calculated in the US currently and what exactly does this change involve? Many countries, including those with TAM services operated by Nielsen, have already been using spot ratings for a while. What has been preventing this in the US until now?
Eggplant: the Good and the Bad
A favorite in vegan and omnivore cuisine, eggplant, can be baked, roasted, grilled, and used as a pizza topping or in stir-fry recipes. It has a pleasantly bitter taste and spongy texture that may vary depending on the color/variety of eggplant selected. Dress your cooked eggplant with herbs, sauces, and condiments and you’ll be sure to please even the pickiest guest at your dinner table. Like everything else in life, eggplant comes with the good and the bad.
Conference Programmes
Context, cross-platform and cost: priorities for measurement? The 2019 International Publishing & Data Conference focused on data at the heart of the publishing industry, data driving audience measurement, advertising effectiveness, content development and revenue models. The conference is an essential event for all those involved in the production of publisher… Read more
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