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Julien Rosanvallon on Muck Rack

Julien Rosanvallon

As seen in: asiCast
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Articles

asiCast 157: Total Video Measurement and the myth of Sisyphus – the Swedish experience - ASI

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By Bernhard Engel, Julien Rosanvallon, Jane Clarke, Elena Klimenko
| asiCast
What TV currencies should be measuring is constantly under review in all markets. Recently the service towards providing Total Video Measurement has been expanded and in this interview our Research Director Richard Marks speaks with Magnus Anshelm, CEO at MMS, about what they are currently measuring and what is on the roadmap for the measurement of both content and ads.
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asiCast 140: Cross-media planning and insights for the Netherlands – the RFP - ASI

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By Kate Smith Verified, Julien Rosanvallon, Elena Klimenko, Robert Ruud
| asiCast
Posted by asi on 18th July 2022 A new cross-media measurement tender process has been published by NMO in the Netherlands as part of the Media Audience Measurement system that is being developed there. We have been tracking this significant initiative over the last few years both at our annual conference and in this podcast series as the Dutch work towards establishing a new co-ordinated system of measurement to cover video, audio, online and print.
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asiCast 139: Identity resolution – who is really watching? - ASI

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By Julien Rosanvallon, Bernhard Engel, Paul Kennedy, Ricardo Gomez-Insausti
| asiCast
Nielsen has been making significant efforts in recent years to source additional inputs that can allow the allocation of demographics to enhance ever more granular datasets. In this asiCast our Research Director Richard Marks talks to Nielsen’s Chief Data Officer, Mainak Mazumdar, about the relative roles played by traditional panels and ‘big data’.
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