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Robert Ruud

As seen in: asiCast
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Articles

asiCast 140: Cross-media planning and insights for the Netherlands – the RFP - ASI

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By Kate Smith Verified, Julien Rosanvallon, Elena Klimenko, Robert Ruud
| asiCast
Posted by asi on 18th July 2022 A new cross-media measurement tender process has been published by NMO in the Netherlands as part of the Media Audience Measurement system that is being developed there. We have been tracking this significant initiative over the last few years both at our annual conference and in this podcast series as the Dutch work towards establishing a new co-ordinated system of measurement to cover video, audio, online and print.
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asiCast 134: US TV measurement – a window of opportunity for ‘alt currencies’? - ASI

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By Robert Ruud, Jane Clarke, Alexander Nielsen, Bernhard Engel
| asiCast
It is clear to everyone that there is currently a great deal of turbulence in the TV market in the US. In the context of the ongoing NBC tender process for audience measurement providers, our Research Director Richard Marks discusses with the co-founder and CEO of TVision, Yan Liu, the developing situation. When considering the various approaches being proposed, what are the key issues in building an optimum service?
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asiCast 131: US media measurement – the state of play - ASI

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By Bernhard Engel, Robert Ruud, Alexander Nielsen, Julien Rosanvallon
| asiCast
The media measurement community in the US has been in a certain amount of turmoil in recent weeks. In this asiCast our Research Director, Richard Marks, asks Jane Clarke, Managing Director of the Coalition for Innovative Media Measurement (CIMM), to explain some of the reasons for this.
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