Eleni Digalaki

In May 2026, we analyzed 5,600 ChatGPT responses across nine financial services categories to compile the AI Visibility Index. This index tracks how often brands are mentioned, how they rank against competitors, and how those rankings have shifted since the previous month. Capital One was the most recommended financial services brand for the third month in a row, but its lead is loosening. Its mention rate eased from 21% in March to 19% in May.

In April 2026, we analyzed 5,600 ChatGPT responses across nine financial services categories to compile the AI Visibility Index. This index tracks how often brands are mentioned, how they rank against competitors, and how those rankings have shifted since the previous month. Capital One was the most recommended financial services brand for the second month in a row. The bank held the No. 1 spot at a 20% mention rate, ahead of Discover, which rose to No. 2.

Digital markets are being remade thanks to the adoption of AI, changing allocations to ad channels, and an evolving ecommerce sector. Here are 10 charts that outline the trends digital leaders must watch in 2026 and beyond.