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Eli Weiss

As seen in: YU Commentator, The Wall Street Journal, Thorax, No Film School, Built In, VoiceAmerica Talk Radio Network, The Student Life, Inside Universal
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Articles

Yellow Wood’s Suave Brands and Elida Beauty Complete Merger to Create

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By Steven J. Steinman, Roy Tannenbaum, Emil Buchman, Eli Weiss
| friedfrank.com
Skip to main content Press releases | January 20, 2026 Fried Frank advised Suave Brands Company (Suave Brands) on the completion of its merger with Elida Beauty (Elida) to create Evermark, LLC (Evermark), a leading global platform of iconic personal care brands. Both Suave Brands and Elida are portfolio companies of Yellow Wood Partners (Yellow Wood), a leading consumer-focused private equity investment firm.
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You Crushed Black Friday, Now What?

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By Eli Weiss
| eliweisss.com
Hi, Friends. Happy post-BFCM for those celebrating. Black Friday hit differently this year. I have been scrolling through screenshots, talking to founders, and diving into the numbers. Shopify merchants absolutely crushed it - again. It is wild to see that Shopify processed $5 billion in sales (up from $4 billion last year) on Black Friday alone. They painted the sphere with a live Shopify Globe showing every single purchase arc before us live. Insane.
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Eli's Newsletter

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By Eli Weiss
Eli's Newsletter A newsletter that will make your customers love you. Read tips from the best DTC brands in the world.
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