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Elise Dopson on Muck Rack

Elise Dopson

United Kingdom
As seen in: Business Insider, HuffPost, Shopify, Shopify podcast, HuffPost UK, Business 2 Community, Content Marketing Institute, Social Media Examiner, CLX, Descript and
freelance writer and coach • words: business insider, shopify, hubspot, content marketing insitute, cxl • founder @joinpf and @helpab2bwriter (acq '22)

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Articles

Ecommerce UX: How to Improve the User Experience (with Examples)

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By Elise Dopson
| Shopify
Ecommerce user experience (UX) is much more than web design. It’s how a user interacts with your online store, from their first visit all the way through their customer journey. Despite brands spending more on digital ads in 2024, Contentsquare’s 2025 report found that conversion rates have dropped 6.1% year over year. According to the report, brands that are focused on reducing friction in the digital experience have been able to address UX issues like load time frustration.
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How to Use the Store Migration Shopify App & Import Data into Shopify (2026)

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By Elise Dopson
| Shopify
A store migration is the process of moving your business’s digital infrastructure—including data, storefronts, SEO strategies, and operations—from one platform to another. US ecommerce sales reached $1.2 trillion in 2025, according to the US Census Bureau. The platforms store owners use to capture that revenue impact their ability to grow, adapt, and operate during high-traffic periods.
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Ecommerce Fulfillment Software: Top Picks & Features (2026)

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By Elise Dopson
| Shopify
Ecommerce fulfillment software manages the workflow between receiving a customer’s order and delivering it to their door. It covers inventory tracking, picking and packing, carrier selection, and returns processing. ShipBob’s 2026 data shows 92% of ecommerce brands grew year over year, and the majority (86%) of them sell on multiple channels.
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