Elise Dopson on Muck Rack

Elise Dopson

United Kingdom
As seen in: Business Insider, HuffPost, Shopify, Shopify podcast, HuffPost UK, Business 2 Community, Content Marketing Institute, Social Media Examiner, CLX, Descript and
freelance writer and coach • words: business insider, shopify, hubspot, content marketing insitute, cxl • founder @joinpf and @helpab2bwriter (acq '22)

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Articles

Ecommerce Fulfillment Software: Top Picks & Features (2026)

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By Elise Dopson
| Shopify
Ecommerce fulfillment software manages the workflow between receiving a customer’s order and delivering it to their door. It covers inventory tracking, picking and packing, carrier selection, and returns processing. ShipBob’s 2026 data shows 92% of ecommerce brands grew year over year, and the majority (86%) of them sell on multiple channels.
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Ecommerce Customer Acquisition: Channels & Formula (2026)

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By Elise Dopson
| Shopify
Growth in ecommerce rarely comes from doing more of everything. It comes from knowing where to focus—which channels bring in new customers, what they cost, and how to improve results over time. That focus matters as online retail gets more competitive. Total US ecommerce sales reached $1.23 trillion in 2025, up 5.4% year over year, and ecommerce accounted for 16.4% of total retail sales in 2025.
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Ecommerce Landing Page: Design, Tips & Examples (2026)

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By Elise Dopson
| Shopify
Your ecommerce landing page is an entrance to your business’s website. Customers might land there through paid search, social media, or an email campaign. A hardworking landing page can be a valuable asset for turning prospects into customers. The average landing page conversion rate sits between 3.5% and 5.2%. This is much higher than the sitewide average conversation rate of 2.69%. Testing can accelerate this gap even further.
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