Ella Kerr- McCutcheon

The world of online advertising has presented endless opportunities for advertisers to reach and engage with their target audiences. There is an increasing need for transparency and safety in the media ecosystem, prompting advertisers towards being more ethical and seeking out more purposeful opportunities with content providers. At its core, advertisers are striving to create an environment that is inclusive but also supports diverse creators and their audiences.

The term ‘deepfake’ has been on the rise since it was first picked up by mainstream media in 2019. It typically refers to advanced machine learning that analyses a piece of media, and replaces the original content with another person’s likeness. Whilst conversation around deepfakes have mostly revolved around their visual applications, audio deepfake technology has been discreetly developing on the sidelines.

In this interview MediaCat Magazine’s Exec. Editor, Mike Piggott, chats to the Strategic Director of This Is Distorted, an award-winning production company, about the future of podcasting, visual podcasting, and which weird podcasts he recommends. Initially we connected over podcasts for the magazine. With podcasting booming in the last few years, can you explain what it is about this medium that people find so appealing? Most importantly, accessibility.