Ella Kirby on Muck Rack

Ella Kirby

Verified
London
As seen in: WatchPro, EIN News, The Daily Tar Heel, The Idle Man, The Daily Aztec, WatchPro (USA), Professional Jeweller
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Articles

Sekonda secures smartwatch retail spot at Boots

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By Ella Kirby Verified
| WatchPro Verified
Sekonda has announced a new retail partnership with Boots, making 16 lines from its smartwatch collection available to shop on Boots.com and through the Boots app. The listing marks a significant step for the brand’s smartwatch category, placing its accessibly priced range in front of one of the UK’s most trusted high-street health and beauty retailers and its substantial customer base.
Open in Who Shared Issue with article?

Armin Strom takes Midnight Purple into the movement

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By Ella Kirby Verified
| WatchPro Verified
Armin Strom has launched the Orbit Midnight Purple, a new limited edition that extends the brand’s signature colour into the movement for the first time. Where previous Midnight Purple releases centred the colourway on the dial, this version adds a frosted midnight purple mainplate beneath it, creating a visual link between the display and the mechanics below. Here, the fumé dial itself transitions from a vivid purple core to darker edges, adding depth to the finish.
Open in Who Shared Issue with article?

Breitling assembles for Avenger duo to mark 250 years of America

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By Ella Kirby Verified
| WatchPro Verified
Breitling has released two limited-edition Avenger watches to mark the 250th anniversary of the United States, available exclusively in the US market. The Avenger collection has always been built around the idea of performance under pressure (more than a few political adjacencies to be drawn there) with its military aviation roots. Originally designed for fighter pilots, it’s a natural fit for a commemoration rooted in resilience and the idea of freedom.
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