The days of the simple pour-serve-taste beverage promotion are long gone. The relationships between distilleries, bar operators, bartenders, traditional media journalists and “influencers”––social media-savvy devotees who can reach thousands of people in one swipe or text––have become more complex and symbiotic. Just ask the folks at Absolut, one of the brands that could be credited for “writing the book” on today’s high-concept multi-platform marketing campaigns. Need proof?
Being the founder of a business specializing in natural skin care and wellness products can come with a level of glamour, as you tap into the desires of customers looking for an emotional lift or a burst of energy from your gels, creams, capsules and cleanses. However, Nava Feller, creator of the Nava Natural line of products, says she finds her motivation from different sources — her Jewish faith, her Israeli upbringing and motherhood.
t’s challenging to pinpoint the exact moment when the global street food trend became a “thing,” and if it took root in Bangkok. In any case, there is strong evidence that extensive media coverage of the Thai capital’s many kiosks and night markets generated curiosity about a more inclusive type of culinary adventure beyond the realm of the white tablecloth restaurant. However, it is important to consider that Bangkok recently enacted laws and restrictions affecting street vendors.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".