In case you didn't know, it's mid-September. Which means it's not even fall yet. Four days to go, folks. And yet, somehow, we're already deep into pumpkin spice season. Pumpkin spice coffee was already back on shelves in the beginning of August and we're even using pumpkin spice on our skin. And with cold season coming through, we're sucking on pumpkin spice cough drops. The one upside is that around this time every year, celebrities use their platform to speak out against this pre-autumnal atrocity.
Even worse news: This avo shortage is generating more crime. Yup, due to a poor growing season, avocados are pretty pricey in New Zealand, so people are resorting to stealing avocados at a higher rate than ever before. (The Guardian)We know that physical activity can boost our brain health. But why? A new study of mice suggests it's because strenuous exercise seems to increase the activity of a gene that creates BDNF, a protein that helps neurons grow.
New York Daily News reported that Campbell's is launching a new line of "ultra-premium" cold-pressed organic drinks later this year with flavors such as "romaine with apple, cucumber, spinach, kale, and lemon" and "beet with carrot, orange and lemon." As we can see from the photo above, the company is going for a minimalistic look for the label, mimicking the branding of other cold-pressed juice brands like BluePrint, for instance.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".