Emily Ann Jackman on Muck Rack

Emily Ann Jackman

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Journalist II Trending Reporter for National News, Pop Culture and Entertainment @Pennlive @AdvanceLocal ll The girl from Ipanema ll Trinidadian Proverbs 31.
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Articles

Here are 5 wild food brand collabs happening this summer that are worth knowing about Original

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By Emily Ann Jackman Verified
| DineDrinkCLE: The Podcast
It’s a summer filled with exciting collaborations and partnerships. Some are to promote a new movie or the return of a fan-favorite series, while others are to spotlight a lineup of children’s toys or draw attention to a thrilling new ad as part of a larger partnership initiative. McDonald’s x BT21 A subscription is required to read this story. Subscribe now to continue. McDonald’s is once again dipping into the world of K-Pop.
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Doritos transports sofa-snackers onto race track in Formula 1 campaign, locks in partnership through 2030 Original

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By Emily Ann Jackman Verified
| DineDrinkCLE: The Podcast
Doritos is proving yet again that it’s known for drawing consumer attention. The longstanding snack brand recently launched a global campaign and revamped its marketing approach as part of the brand’s official partnership with Formula 1. The campaign also targets at-home viewers, who make up 99% of the sport’s audience.
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Starbucks is turning everyday workers into TikTok influencers —changing how brands market to Gen Z Original

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By Emily Ann Jackman Verified
| DineDrinkCLE: The Podcast
If you work for Starbucks and love making content for TikTok, you might be in luck. The coffee giant recently announced an update to its ongoing Green Apron Creators program. Regarding TikTok, the company will pay select baristas to create TikTok videos through what, according to the company, is the platform’s first custom Creator Network for a brand. In this program, employees will get creative briefs, create content for Starbucks’ presence on TikTok, and earn a share of advertising revenue.
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