a split photo of Caraway test products Photograph: Courtesy of Caraway If you’ve spent any time on social media in the last six years, you might have been targeted with ads for Caraway’s colorful nontoxic, nonstick cookware. Billed as a highly aesthetic and safer alternative to traditional Teflon, the brand’s pots and pans were a bit of an overnight sensation, thanks in large part to influencer-friendly colorways such as sage, marigold and “perracotta,” a mix of millennial pink and terracotta.