Whether you want to open a new location, expand your current location or open your first gym, investments are a crucial part of your business. Unless you can provide the money required, it will be necessary to find investors to fund the project. However, landing an investment is not a simple task. You must decide what type of investment you want or would be able to get. Who do you want to work with? Do you have a solid business plan? And of course, is this the right choice?
Retention is an issue that all clubs struggle with, and unfortunately, there is no single solution to ease your retention woes. “While some factors and trends have changed over the years, member engagement and ultimately retention remain among the biggest challenges for fitness clubs,” said Brian Gagne, the CEO of Les Mills U.S. “Most clubs still lose at least half, if not more, of their members from one year to the next. Members need to be engaged in their club to stay a member.
Terminating employees is usually not an easy task, especially when emotions get involved. Some employees take it well, but some resort to extreme measures. These measures include threatening physical harm, legal action, or speaking negatively about the company. So how do we avoid these potential damaging situations? Oftentimes you can’t. The only thing you can do is try your best to do right by the company, yourself and the former employee.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".