Emily Nicholls

INTRODUCTION Multiple strategies exist to reduce the risk of HIV transmission; however, they remain underutilized [1], and access to effective HIV prevention is a public health priority [2]. A key component of HIV prevention is HIV pre-exposure prophylaxis (PrEP), which is highly effective, with the potential to reduce HIV acquisitions worldwide significantly [3]. Since 2015, the World Health Organization (WHO) has recommended oral PrEP for individuals at substantial risk of HIV infection [3].

Brian Kober Chief of Staff and Advisor to the CEO Adam Thier Chief Product & Technology Officer Jean-Marc Sennechael President of Anaplan in France & VP of Customer Success for EMEA Jochen Kasper VP & Managing Counsel of EMEA & APAC Ryan Slinkard SVP, Global Professional Services Reshma Kulkarni Executive Leadership Team (elt) Member Greg Randolph President and Chief Revenue Officer Emily Nicholls Vice President Of Applications - Supply Chain GTM

Introduction Despite the expansion of the No and Low (NoLo) alcohol market (drinks from 0.0% to 1.2% ABV) in the United Kingdom and other contexts, knowledge of how/why these products are used remains limited. This paper addresses gaps in understanding, exploring how NoLos are used by consumers to feel included and/or ‘pass’ as drinkers in social settings. Methods This paper presents data from a small-scale UK study involving 15 in-depth interviews with NoLo consumers.