If you haven’t been mindlessly scrolling through street style photos as a procrastination method, may we bring to your attention (as Fashionista so rightly called out) that the It-bag of fashion week is officially Gucci’s Marmont Matelassé Belt Bag, otherwise known as the humble fanny pack, or that bag style you only wear to music festivals. There could be one of two reasons for this development.
With the totally unbranded fishnet market bag being the most carried bag of New York Fashion Week (you can pick yours up for all of $18 here if you feel so inclined), it’s safe to say we’ve entered an It-bag-free trend zone. Sure, the Célines and Guccis aren’t going anywhere, but there’s a certain subtlety that’s come into vogue when it comes to our most statement-prone wardrobe choice. That said, we’re shleppers by nature (aren’t you?)
Glossier has become the posterchild for what it means to run a successful lifestyle retail brand in 2017. Month after month they launch cult-y and zeitgeist-y products, all led and celebrated by fashion It-girl and Into the Gloss blogger turned CEO, Emily Weiss. When we last caught up with Weiss, it was more than two years ago and she had just launched Glossier’s “Summer Fridays” series wherein they invited loyal customers to shop and hang at their New York office.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".