This Saturday is St. Patrick’s Day. That means you are likely to see, if you venture outside your home in a city of any size tomorrow, a large number of people wandering around wearing green. Many of them are likely to be drunk. You may also be exposed to green beer, green milk, green dogs, and even (particularly in New York) the occasional black and green cookie. Whatever your feelings about this, I know some very good things that come in green year round: books.
Yesterday was the anniversary of the birth of Sylvia Beach—probably the most notorious bookstore owner in modern history, and the founder of what is still arguably the most famous bookstore in the world: Paris’s Shakespeare and Company. On the occasion of this, her 131st birthday, I was inspired to look into the history of Beach and the bookstore—as well as the stories behind some of the other best, most visited, and most talked-out bookstores around the world.
Every writer dreams of leaving a literary legacy that will last longer than they do. But probably, if they got to choose, they would want to enjoy at least some of it before they died. After all, what use is it to Franz Kafka that we all still talk about him in 2018? Not a lot, I’d wager. He probably would have appreciated those book sales during his lifetime.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".