Emily King on Muck Rack

Emily King

(She/Her)
Bristol, Perth
As seen in: The C Word Mag, Medium, The Culture Trip, Thrive Global, Brainz., GloWell, Disgraceful Magazine, ELETOM
Covers:  Travel, Wellness, Music, Dating, Beauty & Lifestyle

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Emily King’s Biography

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I’ve spent eight years of my professional career helping to build and scale brands both organically and through paid media. Having had experience agency side and in-house, I want to help clients find their visual and written identities, create bespoke strategic pillars, and most importantly make informed and tactical marketing or advertising decisions that bring them to light in the best way possible.

I proudly serve as the Founder, Writer and Editor-in-Chief of The C Word Mag, as well as writi…

Emily King’s Journalist Portfolio

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Emily King Discusses The Power of Breath: Your Gateway to Better Health and Performance - KFWmag

Emily King Discusses The Power of Breath: Your Gateway to Better Health and Performance - KFWmag

I used to think breathing was just something that happened automatically, until I discovered how transforming…

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Emily King Discusses The Power of Breath: Your Gateway to Better Health and Performance - KFWmag

Emily King Discusses The Power of Breath: Your Gateway to Better Health and Performance - KFWmag

I used to think breathing was just something that happened automatically, until I discovered how transforming…

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Agapée Lysia Necklace & Earrings Review: Mediterranean Luxury Jewelry Worth Buying? - The C Word ...

Agapée Lysia Necklace & Earrings Review: Mediterranean Luxury Jewelry Worth Buying? - The C Word ...

Honest review of Agapée's viral Lysia Signature Set. From quality to styling versatility, we test the hammere…

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Best New Beauty & Lifestyle Products 2025: Editor's Picks from Emerging Brands - The C Word Mag

Best New Beauty & Lifestyle Products 2025: Editor's Picks from Emerging Brands - The C Word Mag

Discover the latest beauty innovations from breakthrough brands like Sikoja, Megababe, and Cuurve. Our editor…

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The Wellness Accessibility Revolution and How UK Brands Are Democratising Premium Self-Care

The Wellness Accessibility Revolution and How UK Brands Are Democratising Premium Self-Care

The UK wellness industry is transforming as luxury self-care becomes more accessible. From red light therapy …

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Best Women's Wellness Retreats UK 2025 | Transformative Experiences & Mindfulness - The C Word Ma...

Best Women's Wellness Retreats UK 2025 | Transformative Experiences & Mindfulness - The C Word Ma...

Discover the UK's top wellness retreats for women seeking transformation. From bespoke healing in London to m…

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Articles

The Skincare That Doubles as a Nervous System Reset: We Tried Liminal Elixirs

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By Emily King
| The C Word Mag
AUD $79 | liminalelixir.com.au The Original Face Balm is the hero product, and for good reason. Handmade in small batches in WA, it's built around organic castor oil. It’s an ingredient that sounds old-fashioned until you dig into the science, and then you can't believe more people aren't talking about it. Why castor oil is genuinely remarkable for skin Castor oil is rich in ricinoleic acid, a rare omega-9 fatty acid that makes up around 90% of its composition.
Open in Who Shared Issue with article?

Nisi Collective: The Aussie Surf Brand Making Wetsuits Worth Wearing (On & Off the Beach)

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By Emily King
| The C Word Mag
The Ammos Linen Pant in Aspro/White ($180 AUD) These are the after to the Milly's before. The throw-on-and-go casual trousers you want waiting for you when you come out of the water. Made from a 55% linen, 45% rayon blend, they're lightweight without being flimsy, and way less wrinkly than your usual linen, which honestly is a massive bonus. The fit is relaxed and oversized with a drawstring waist, so sizing is forgiving and, more importantly, adjustable.
Open in Who Shared Issue with article?

Our Latest Skincare, Protein & Period Pant Favourites

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By Emily King
| The C Word Mag
I’m officially a tallow convert. I tried the Kakadu Silk Tallow Serum and the Pifu Tallow + Zinc, and both have become staples in my routine. What I love: Super extra moisturising, perfect for dry or dull skin. My face genuinely feels plump and looks glowy. Texture is rich without feeling heavy. The zinc version has become my go-to whenever my skin feels a bit temperamental.
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Interview

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How do you prefer to be pitched on stories?

Definitely by email with clear and concise requests. I will always come back to pitch emails, even if I decide not to go with the content.

What tools and software do you use to do your job?

WordPress, Squarespace, LinkTree, Adobe InDesign, Adobe Illustrator, Later, MailChimp

Why did you become a journalist?

To tell other people's stories.

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