Emma Ferguson on Muck Rack

Emma Ferguson

Verified
Helston
As seen in: The Packet, MSN New Zealand, MSN UK, Fox News, The Daily Mirror, The Guardian, Yahoo News UK, Daily Express, Yahoo Sport UK, Birmingham Mail, Scottish Daily Record and
Head of Content for the Packet, covering news for the whole of Cornwall. Mum of one. News updates/personal ramblings.
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Articles

GenAI in media: Bots, back catalogues, and battles

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By Emma Ferguson Verified
| rathbones.com
Quick take GenAI could help media companies turn prized content libraries into new licensing, personalisation, and subscription revenues, rewarding those with the strongest intellectual property. Copyright remains the awkward plot twist, as AI models trained on existing films, music, and images may dilute the value of the very content they rely on.
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UK property investing: Houses, rates, and headaches

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By Emma Ferguson Verified
| rathbones.com
Quick take UK house prices have barely kept pace with inflation, while equities have delivered stronger real returns, challenging the old faith in bricks and mortar. Prime London and second-home hotspots are no longer behaving like safe havens, with tax changes, weaker demand, and higher ownership costs cooling once-prized markets. The forces that powered the last property boom: falling mortgage rates, rising real wages, and benign policy, now look more like relics than repeatable advantages.
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Listen as Cornwall songwriter launches new England World Cup anthem 'Yes We Can'

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By Emma Ferguson Verified
| Yahoo News UK Verified
A new football anthem is aiming to unite fans with a message of hope and inclusion. Written by amateur songwriter Alex Inman from Cornwall, 'Yes We Can' supports England's 2026 World Cup campaign and celebrates a modern vision of the national team built on diversity and collaboration. It also acknowledges England manager Thomas Tuchel's German heritage, with his appointment reflecting a modern footballing world where expertise transcends national borders.
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