Marika Hackman fucking loves the pub. Specifically, pints. Specifically, cheap pints. "I hate fancy beer. Give me something fizzy, cold and tasteless," she says immediately after ordering a Kronenbourg. It's Wednesday afternoon and we've arranged to meet at east London's Pub On The Park in Hackney, chosen partly because it's in her neck of the woods and partly because of its proximity to London Fields, where we're taking her manager's dog for a walk later in the day. Why? Well, why not.
I would like to tell you a story about my childhood. The year is 1994 and I, age five, am at Disneyland Paris. My parents foolishly let me have a Robin Hood hat—the deep green felt one, with a red feather—and I am wearing it while strutting pompously across a bridge thinking I Am The Shit, like the harbinger of the goddamn Boss Baby. Suddenly a prophetic gust of wind comes out of nowhere, knocks the hat off my head and directly into the water.
The telly is always there, isn't it. The glowing rectangle in your childhood home that all the furniture is arranged to point towards; the thing you talk about things happening on despite not actually owning one because the internet; the thing your nan is always on about when she's explaining the advert she thinks is "brilliant" and asks if you've seen it, which, no, you haven't—you never have.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".