Wow, what a few months. Goldsmith Williams Solicitors has rebranded to GWlegal and the rebrand was as all-encompassing as can be - even a brand-new office. So it seems only fitting that I use this month’s column to provide some handy tips on how we used social media to keep all stakeholders up-to-date and interested in our big transition to GWlegal. Planning is essential to any good project, but often continually on-the-ball, reactive social media users forget this.
Two magazine ads for cosmetics giant L'Oreal -- one for the Lancome brand featuring Julia Roberts and the other using Christy Turlington for Maybelline -- have been banned by U.K. watchdog the Advertising Standards Authority. In both cases, L'Oreal was unable to prove it had not "overly airbrushed" the images of Ms. Roberts and Ms. Turlington, and the two magazine ads were banned for being "misleading" as well as for "exaggeration."
WPP CEO Martin Sorrell challenged Jack Dorsey, Twitter founder and CEO, with some tough questions when the two men appeared together on stage at Dmexco today. The leader of the world's biggest advertising holding company asked the tech entrepreneur why the social network isn't growing at the same rate as its rivals. WPP spent $240 million on Twitter in 2015, growing to $300 million in 2016, but that figure will remain flat this year, Sorrell says.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".