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Emma Hobday on Muck Rack

Emma Hobday

Verified
London
As seen in: MSN, MSN UK, Yahoo Life, Daily Mail, The Independent (UK), The Sun, Yahoo Canada, Yahoo News Malaysia, Yahoo News New Zealand, Yahoo News UK and
Covers:  Beauty, fashion, lifestyle

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Emma Hobday’s Biography

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A dedicated beauty writer with experience writing for print, digital and social media, including e-commerce, news, features and trends pieces, sponsored content, newsletters, and hosting Instagram Lives.

Emma Hobday’s Journalist Portfolio

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Should you be taking probiotics? Health benefits explained

Should you be taking probiotics? Health benefits explained

Probiotic supplements support good gut health, but should we all be taking one? If so, what type should we be…

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I'm a beauty writer - this is my holy grail lip oil for winter

I'm a beauty writer - this is my holy grail lip oil for winter

Ask my friends and they'll say that I'm a beauty snob - but it means that I don't recommend something unless …

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If you're still shopping, these under £50 gifts for her will save the day

If you're still shopping, these under £50 gifts for her will save the day

Last-minute Christmas gifts under £50 from M&S, Pandora, Sony, NEOM, and more - beauty, fashion, tech, and ac…

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The K Beauty Products Going Viral Right Now

The K Beauty Products Going Viral Right Now

Clear, flawless and glass-like - Korean complexions are something to behold. Whilst K-beauty has been growing…

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How To Plan The Perfect Bath Time Evening

How To Plan The Perfect Bath Time Evening

Let us ask you this - are you a bath or shower person? For us, we're here for the quick convenience of shower…

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How To Combine Red Light Therapy With Your Skincare?

How To Combine Red Light Therapy With Your Skincare?

Red light therapy and skincare make a powerful duo for achieving radiant, healthy skin. This guide explains w…

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Articles

ARMANI BEAUTY JOINS THE CULT: HERE’S EVERYTHING YOU NEED TO KNOW

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By Emmie Thornhill, Emma Hobday Verified, Natalie Cohn
| Cult Beauty Verified
Get up to 15% OFF your first haul with code FIRST15 Some brands follow trends; Armani Beauty shapes them. A backstage favourite with artists and beauty insiders alike, the brand is loved for its luminous, skin-first approach to makeup — high-performance formulas that enhance rather than conceal with lightweight textures, refined colour and effortless wearability.
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THE SUMMER 2026 BEAUTY TRENDS WORTH KNOWING ABOUT

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By Verity Douglas Verified, Emma Hobday Verified, Rina Teslica
| Cult Beauty Verified
Sun on your skin and sand between your toes, summer 2026 is in touching distance. From head-to-toe colour commitment to barely-there skin that looks like you've just stepped off a yoga retreat, beauty's biggest season is serving up something for everyone. Whether your routine leans minimal — a swipe of tinted SPF, a glossy lip — or you're ready to go full colour-drenched maximalist, there's a trend with your name on it.
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BEHIND THE BRUSH: MARIE BRUCE ON BRINGING OUR SPRING CAMPAIGN TO LIFE

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By Emma Hobday Verified, Jade Biggs, Trifonia Asmar
| Cult Beauty Verified
Get up to 15% OFF your first haul with code FIRST15 Welcome to your season of artistry, where colour is your language and every brushstroke tells a story. This spring, we invited Marie Bruce — the makeup artist renowned for her expressive, painterly approach — to bring our Artist’s Palette vision to life. Behind the scenes, she reveals how she sculpts light, mood, and texture into wearable looks rooted in self-expression.
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