Almost every Minnesotan of a certain age remembers heading to downtown Minneapolis and riding Dayton’s escalators all the way up to the eighth floor and experiencing true holiday magic. Dayton’s (and later, Marshall Field's and Macy's) eighth-floor holiday show drew hundreds of thousands of visitors annually from 1963 to 2016. Inspired by children’s stories, the department store hosted a free, immersive experience composed of fairytale scenes and animated figures made by local artists.