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Articles by Eric Aledort
Eric Aledort Archives |
Eric Aledort Analysis Why the Food Court is the New Department Store Awareness of the patterns and preferences that govern foot traffic, whether at a restaurant or a retailer, comes down to location data, writes UberMedia's Eric Aledort. Thank You! Something went wrong!
shopping malls Archives |
Why the Food Court is the New Department Store
Location And Mobile Marketing News
News 10 Things You Need To Know About Online-To-Offline Marketing This Week All the location news this week, from advertising on IoT devices to Google's local discovery update. Analysis Microsoft’s Expanded Mapping Deal With HERE To Help It Meet IoT Challenges Microsoft and HERE go back a long way. But the future is beyond mapping and the two are moving forward on exploring the role of location in powering predictive analytics for a broad range of uses.
Why the Food Court is the New Department Store
The local mall is in trouble. But one reason some upscale malls have done a better job of weathering the economic headwinds of the past few years, as well as the decade-long digital disruption of retail, is the fact that their food courts have done a better job of keeping pace with our changing food preferences.
Location data beyond the marketing department: A look at 3 use cases
More and more marketers are using mobile location data to target their ad spend: In 2015, eight in 10 marketers worldwide used location targeting for mobile advertising, according to eMarketer. In the near future, mobile location data will saturate media buying and attribution reporting in the mobile-first era, becoming a fundamental characteristic of advertising. But that’s only a partial view of its bright future and potential.
Location data beyond the marketing department: A look at 3 use cases
More and more marketers are using mobile location data to target their ad spend: In 2015, eight in 10 marketers worldwide used location targeting for mobile advertising, according to eMarketer. In the near future, mobile location data will saturate media buying and attribution reporting in the mobile-first era, becoming a fundamental characteristic of advertising. But that’s only a partial view of its bright future and potential.
Majority Of Americans Have An IoT Device — And They're Open To Advertising |
The Internet of Things has quickly gone from experimental gadgets for early tech adopters to mainstream consumer items, as a report from the Interactive Advertising Bureau finds that two-thirds of Americans (62 percent) say they at least own one IoT device.
Going Rogue Places: Understanding Where Star Wars Fans Are Likely To Shop |
With fans flocking to theaters to see Rogue One: A Star Wars Story, Foursquare is pointing out not only where those moviegoers are likely to go, but also offering a contrast with those who have gone to see the Star Trek films as marketers try to get in on the action. Uber is one such brand that has aligned itself with Disney-produced film’s opening week. The on-demand ride hailing service worked with Disney to “transform” the Uber rider app into a themed Rogue One experience.
Geo 101: Internet Of Things |
From geo-targeting to beacons, location-based technology is opening up a world of possibilities for marketers — but it’s also complicated, as new capabilities and use cases seem to emerge every day.
Why the Food Court is the New Department Store |
The local mall is in trouble. But one reason some upscale malls have done a better job of weathering the economic headwinds of the past few years, as well as the decade-long digital disruption of retail, is the fact that their food courts have done a better job of keeping pace with our changing food preferences.
Why the Food Court is the New Department Store
The local mall is in trouble. But one reason some upscale malls have done a better job of weathering the economic headwinds of the past few years, as well as the decade-long digital disruption of retail, is the fact that their food courts have done a better job of keeping pace with our changing food preferences.
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