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Éric Blais on Muck Rack

Éric Blais

  • Contributor and President of Headspace Marketing, Freelance
Montreal, Toronto
As seen in: LinkedIn, Wiley Online Library, Canadian Broadcasting Corporation (CBC), Substack, The Globe and Mail, The Toronto Star, National Post, Montreal Gazette, Ottawa Citizen, La Presse and
Covers:  Marketing and advertising, political marketing
Doesn't Cover: Everything else

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Éric Blais’s Biography

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Éric Blais is the president of Headspace Marketing in Toronto. He has helped build brands for 40 years and is a frequent commentator on political marketing.

Éric Blais’s Journalist Portfolio

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Éric Blais: Why Ottawa shouldn't mess with Quebec's milk

Éric Blais: Why Ottawa shouldn't mess with Quebec's milk

Ottawa can open its tariff-free import licences on dairy to the Americans without touching a quota or a tarif…

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Éric Blais: Bourbon ban is Canada's Strait of Hormuz

Éric Blais: Bourbon ban is Canada's Strait of Hormuz

The U.S. booze ban by eight Canadian provinces has affected Americans in a similar and unexpected way as Iran…

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C'est la saison des plébiscites

C'est la saison des plébiscites

Les électeurs sont prêts à payer pour garder une possibilité ouverte, et pour conserver le droit de choisir p…

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Éric Blais: Fall elections: Why crucial votes in Quebec and Alberta might be a stalling tactic an...

Éric Blais: Fall elections: Why crucial votes in Quebec and Alberta might be a stalling tactic an...

Quebec and Alberta are refusing to leave, while refusing to say they'll stay. America is refusing to move on …

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Éric Blais: Trump's mad rush to leave his mark has created a monumental farce

Éric Blais: Trump's mad rush to leave his mark has created a monumental farce

In normal times, a monument is a gift. That is what gives it weight. You cannot award yourself a legacy any m…

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Éric Blais: Justin Trudeau has just given Mark Carney a valuable gift. Here's what it means for h...

Éric Blais: Justin Trudeau has just given Mark Carney a valuable gift. Here's what it means for h...

The former Canadian prime minister continues to give speeches at high-profile events. But his celebrity statu…

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Articles

Opinion | Why U.S. booze won’t just sit on Canadian liquor store shelves

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By Éric Blais
| The Toronto Star Verified
State AlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWashington D.C.West VirginiaWisconsinWyomingPuerto RicoUS Virgin IslandsArmed Forces AmericasArmed...
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Opinion | Why Ottawa shouldn’t mess with Quebec’s milk

|
By Éric Blais
| The Toronto Star Verified
State AlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWashington D.C.West VirginiaWisconsinWyomingPuerto RicoUS Virgin IslandsArmed Forces AmericasArmed...
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Opinion | Bourbon ban is Canada’s Strait of Hormuz

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By Éric Blais
| St. Catharines Standard Verified
Whiting was quoted in March 2025 when eight provinces cleared their shelves of U.S. booze. Only Alberta and Saskatchewan blinked. A year and a half on, U.S. alcohol exports to Canada have fallen off dramatically — down 81 per cent. The ban has become, improbably, something that gets under Donald Trump’s skin, from a country the U.S. supposedly needs nothing from. There’s an irony in Whiting’s complaint.
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Interview

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Have you ever used a typewriter?

Yes. A Smith Corona.

How is social media changing news?

It's making news, and often making it up.

What's the funniest news-related #hashtag you've seen?

#diversityandinclusion in reference to reporting on French Canada