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Éric Blais on Muck Rack

Éric Blais

  • Contributor and President of Headspace Marketing, Freelance
Montreal, Toronto
As seen in: LinkedIn, Wiley Online Library, Canadian Broadcasting Corporation (CBC), Substack, The Globe and Mail, The Toronto Star, National Post, Montreal Gazette, Ottawa Citizen, La Presse and
Covers:  Marketing and advertising, political marketing
Doesn't Cover: Everything else
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Éric Blais’s Journalist Portfolio

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Éric Blais: Why Ottawa shouldn't mess with Quebec's milk

Éric Blais: Why Ottawa shouldn't mess with Quebec's milk

The Toronto Star — Ottawa can open its tariff-free import licences on dairy to the Americans without touching a quota or a tariff. Ottawa will call it a technicality, not a concession, even if
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Éric Blais: Bourbon ban is Canada's Strait of Hormuz

Éric Blais: Bourbon ban is Canada's Strait of Hormuz

The Toronto Star — The U.S. booze ban by eight Canadian provinces has affected Americans in a similar and unexpected way as Iran's closing of the Strait of Hormuz has.
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C'est la saison des plébiscites

C'est la saison des plébiscites

Le Devoir — Les électeurs sont prêts à payer pour garder une possibilité ouverte, et pour conserver le droit de choisir plus tard.
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Éric Blais: Fall elections: Why crucial votes in Quebec and Alberta might be a stalling tactic an...

Éric Blais: Fall elections: Why crucial votes in Quebec and Alberta might be a stalling tactic an...

The Toronto Star — Quebec and Alberta are refusing to leave, while refusing to say they'll stay. America is refusing to move on and refusing to commit to what comes next.
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Éric Blais: Trump's mad rush to leave his mark has created a monumental farce

Éric Blais: Trump's mad rush to leave his mark has created a monumental farce

The Toronto Star — In normal times, a monument is a gift. That is what gives it weight. You cannot award yourself a legacy any more than you can throw yourself a surprise party.
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Éric Blais: Justin Trudeau has just given Mark Carney a valuable gift. Here's what it means for h...

Éric Blais: Justin Trudeau has just given Mark Carney a valuable gift. Here's what it means for h...

The Toronto Star — The former Canadian prime minister continues to give speeches at high-profile events. But his celebrity status as Katy Perry's girlfriend might get in his way.
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Éric Blais: Trade war with Trump: Here is Canada's secret weapon

Éric Blais: Trade war with Trump: Here is Canada's secret weapon

The Toronto Star — Canada should use real Americans in its marketing campaign against Trump's trade war
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Éric Blais: Trump's economic attacks on Canada look like a shakedown. They are not - it's a takeo...

Éric Blais: Trump's economic attacks on Canada look like a shakedown. They are not - it's a takeo...

The Toronto Star — Trump is not shaking down Canada, he's talking it over
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Éric Blais: Why the U.S. trade rep wants to punish Canada economically

Éric Blais: Why the U.S. trade rep wants to punish Canada economically

The Toronto Star — U.S. trade rep wants to punish Canada and change trade system
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Éric Blais: Doug Ford stars in Season 2 of 'The Protector'

Éric Blais: Doug Ford stars in Season 2 of 'The Protector'

The Toronto Star — The premier had to pivot away from Captain Canada with the emergence of Mark Carney to defending the province from an internal enemy -- drug users and criminals.
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Opinion: René Lévesque didn't refuse to debate in English

Opinion: René Lévesque didn't refuse to debate in English

Montreal Gazette — He understood that you must be able to address the other side in its own language - to persuade, to negotiate, or simply to be understood.
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Éric Blais: Doug Ford's leadership is a real drag. Here's why

Éric Blais: Doug Ford's leadership is a real drag. Here's why

The Toronto Star — Polling shows that the premier isn't as popular as his party
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Éric Blais: Here's what's wrong with Carney's 'Canada Strong'

Éric Blais: Here's what's wrong with Carney's 'Canada Strong'

The Toronto Star — Rules have been changed allowing the government of the day to adopt political party campaign slogans to become official government slogans.
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"Républicain", enfin un mot qui construit

"Républicain", enfin un mot qui construit

Le Devoir — Reste à voir si les " indépendantistes " du Québec voudront se dire républicains.
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Éric Blais: We're living in the Trumpian Show and there's only one star

Éric Blais: We're living in the Trumpian Show and there's only one star

The Toronto Star — Donald Trump as president is always playing a role in a show
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Éric Blais: Mark Carney's radical decisiveness leaves no room for pussyfooting

Éric Blais: Mark Carney's radical decisiveness leaves no room for pussyfooting

The Toronto Star — Canadians wanted an executive to take bold actions to build a stronger Canada and Prime Minister Carney is bringing that exact brand of impatient discipline.
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La normalisation de la souveraineté-association

La normalisation de la souveraineté-association

Le Devoir — L'argument qui a toujours fait gagner, celui de la peur, s'effrite doucement.
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Are algorithms targeting you and making your favourite products more expensive?

Are algorithms targeting you and making your favourite products more expensive?

The Toronto Star —
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Éric Blais: A prime minister's top two responsibilities are a weakness for Poilievre

Éric Blais: A prime minister's top two responsibilities are a weakness for Poilievre

The Toronto Star — Mulroney said national unity and U.S. relations should be handled by the PM. Poilievre lacks the experience and temperament on both files.
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Éric Blais: Mark Carney had a blithe response to the departure of a star Liberal. Here's why he m...

Éric Blais: Mark Carney had a blithe response to the departure of a star Liberal. Here's why he m...

The Toronto Star — The abandonment of green values may be politically expedient but could come at a cost.
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Éric Blais: U.S. eyed Quebec as a viable military ally, reports new documentary 1995 referendum

Éric Blais: U.S. eyed Quebec as a viable military ally, reports new documentary 1995 referendum

The Toronto Star — There are lessons for today from the 1995 Quebec referendum, such as how seriously the U.S. took potential independence and how European support has changed.
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Éric Blais: Danielle Smith is preparing a lobster trap for Albertans by serving up separation on ...

Éric Blais: Danielle Smith is preparing a lobster trap for Albertans by serving up separation on ...

The Toronto Star — Alberta's premier is determined to let Albertans vote, to hear the will of the people and "move on." The people will not and that's the trap that affects Quebec to
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Faque, SAQ ça dans le but

Faque, SAQ ça dans le but

La Presse — J’ai souvenir de magasiner dans une quincaillerie de Sainte-Adèle où, comme tout le monde, on demandait un washer ou un toggle bolt. Le propriétaire ne nous corrigeait pas. Il prenait plutôt plaisir à nous donner le mot français. Rondelle. Boulon à ailettes. Il ne faisait pas la leçon. C’était plus subtil. Il nous transmettait l’idée qu’il existait toujours une façon de dire les choses en français. Cette scène me revient souvent lorsque j’observe la publicité québécoise, surtout pendant les séries éliminatoires du hockey.
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Éric Blais: How politicians are tweaking language to try and flatter you

Éric Blais: How politicians are tweaking language to try and flatter you

The Toronto Star — The political class went shopping for a replacement for the phrase "ordinary Canadians" and came up with "everyday Canadians," which felt warmer and more textured.
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