Eric Bradlow on Muck Rack

Eric Bradlow

Philadelphia
As seen in: Wharton Moneyball (Podcast), Dialnet - Universidad de La Rioja, MarTech
Chair @Wharton #Marketing, Vice Dean of AI & Analytics. Co-host @WMoneyball. Co-founder @GBKCollective. I apply math to business problems (love @Yankees).
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Articles

More Likely to pay but less engaged: The effects of switching online courses from scheduled to on-demand release on user behavior

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By Joy Lu, Eric Bradlow, J. Wesley Hutchinson, J. Wesley
| Dialnet - Universidad de La Rioja
IdiomacatalàDeutschEnglishespañoleuskarafrançaisgalegoitalianoportuguêsromână
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Can the On-Demand Model Work for Online Educational Platforms Like Coursera? A New Study Investigates

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By Joy Lu, Eric Bradlow, J. Wesley Hutchinson
| ama.org
In 2011, the online education industry catered to around 300,000 consumers. In 2021, it served 220 million, thanks in part to increased enrollment during the COVID-19 pandemic. Traditional universities and institutions are increasingly adopting hybrid course formats. For example, the number of full-time online MBA students surpassed in-person MBA students for the first time in the 2020-21 academic year.
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Time to Abandon Null Hypothesis Significance Testing? Moving Beyond the Default Approach to Statistical Analysis and Reporting

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By Blakeley B. McShane, Eric Bradlow, John Lynch, Robert Meyer
| ama.org
Null hypothesis significance testing (NHST) is the default approach to statistical analysis and reporting in marketing and, more broadly, in the biomedical and social sciences. In a new Journal of Marketing article, we propose abandoning NHST as the default approach to statistical analysis and reporting.
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